Host city, France · Ligue 1, Europa League
Marseille
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 6 fixtures In progress
Football fixtures hosted in Marseille have activated €18.8m in the city's real economy in the season 2026–27 to date, across 6 fixtures, ranking 14th among host cities assessed by Reputation League.
Season brief · 2026–27, through 1 Nov 2026
Marseille: €18.8m of Economic Activation From Football in 2026–27
The 6 matches hosted in Marseille in the 2026–27 season through 1 Nov 2026 generated €18.8 million for the city's real economy, according to Reputation League. Marseille ranks 14th among European host cities assessed and 2nd in France. Over the full 2025–26 season, football generated €86.0 million in Marseille across 23 matches.
Hospitality accounted for €7.6 million, transport €5.5 million, accommodation €3.3 million and retail €2.4 million. The matches drew 333,700 spectators, including 20,800 international visitors, and about 29,700 overnight stays.
Olympique de Marseille's 6 home matches accounted for €18.8 million. The largest single match was Olympique de Marseille–Olympiacos FC (UEFA Europa League, 15 Oct 2026) at €4.5 million.
| Season 2026–27, through 1 Nov 2026 | €18.8 million | 6 matches |
|---|---|---|
| Season 2025–26, full season | €86.0 million | 23 matches |
| International visitors, season to date | 20,800 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 1 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Strasbourg Matches in Strasbourg Average €1.11m, 45% More Than at the Same Date of 2025-26Weekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- Ligue 1 Matchday 8 Generates €12.1m in Economic Activation, 26% Above 2026-27 AverageWeekend, 23–26 Oct
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- Champions League Accounts for 57% of €94.7m in Economic Activation on Oct. 13-15 European NightsEuropean Nights, 13–15 Oct
- Europa League Matchday 2 Generates €23.5m in Economic Activation, Led by MarseilleEuropean Nights, 13–15 Oct
- Versus average 2016–2025
- +4%
- Last full season, 2025–26
- €86.0m
- Average 2016–2025
- €69.4m
Economic activation per fixture: €3.1m against an average of €3.0m
Rank 12, 23 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Marseille is running 7% ahead of its usual pace after 6 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €68.0m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €3.4m | €2.8m |
| 2 | €6.5m | €5.7m |
| 3 | €10.0m | €8.4m |
| 4 | €14.5m | €11.4m |
| 5 | €17.0m | €14.6m |
| 6 | €18.8m | €17.6m |
Marseille is transport-led: 29% of economic activation, against 26% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Marseille | All host cities |
|---|---|---|
| Accommodation | 17.7% | 24.2% |
| Hospitality | 40.2% | 38.3% |
| Transport | 29.4% | 25.6% |
| Retail | 12.7% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (6 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure