Host city, Iceland · Nations League
Reykjavík
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Reykjavík have activated €1.2m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 143rd among host cities assessed by Reputation League.
Season brief · 2026–27, through 3 Oct 2026
Reykjavík: €1.2m of Economic Activation From Football in 2026–27
The 2 matches hosted in Reykjavík in the 2026–27 season through 3 Oct 2026 generated €1.2 million for the city's real economy, according to Reputation League. Reykjavík ranks 143rd among European host cities assessed. Over the full 2025–26 season, football generated €120,000 in Reykjavík across 3 matches.
Accommodation accounted for €400,000, hospitality €370,000, transport €250,000 and retail €140,000. The matches drew 10,400 spectators, including 207 international visitors, and about 1,730 overnight stays.
Iceland's 2 home matches accounted for €1.2 million. The largest single match was Iceland–Estonia (UEFA Nations League, 26 Sep 2026) at €590,000.
| Season 2026–27, through 3 Oct 2026 | €1.2 million | 2 matches |
|---|---|---|
| Season 2025–26, full season | €120,000 | 3 matches |
| International visitors, season to date | 207 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 3 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Paris Accounts for 23% of €72.1m in Economic Activation in Oct. 2-5 International WindowInternational Window, 2–5 Oct
- Nations League Matchday 3 Sets 2026-27 Season High at €64.2m in Economic ActivationInternational Window, 2–5 Oct
- London Accounts for 17% of €79.6m in Economic Activation in Sept. 25-28 International WindowInternational Window, 25–28 Sep
- Nations League Matchday 1 Generates €63.9m in Economic Activation, Led by LondonInternational Window, 25–28 Sep
- Versus average 2023–2025
- +859%
- Last full season, 2025–26
- €0.12m
- Average 2023–2025
- €0.20m
Economic activation per fixture: €0.58m against an average of €0.06m
Rank 271, 3 fixtures
Per season, 3 seasons
Analytics
Reykjavík is running 839% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (3 seasons, COVID-affected seasons excluded). A usual full season closes near €0.18m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.59m | €0.07m |
| 2 | €1.2m | €0.12m |
Reykjavík is accommodation-led: 35% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Reykjavík | All host cities |
|---|---|---|
| Accommodation | 34.5% | 24.2% |
| Hospitality | 32.1% | 38.3% |
| Transport | 21.3% | 25.6% |
| Retail | 12.1% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure