Host city, North Macedonia · Nations League
Skopje
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Skopje have activated €1.1m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 144th among host cities assessed by Reputation League.
Season brief · 2026–27, through 3 Oct 2026
Skopje: €1.1m From Football, 239% Above the Same Date of 2017–18
The 2 matches hosted in Skopje in the 2026–27 season through 3 Oct 2026 generated €1.1 million for the city's real economy, according to Reputation League. Skopje ranks 144th among European host cities assessed. At the same date of the 2017–18 season, the figure stood at €330,000: 239% more in 2026–27. Over the full 2017–18 season, football generated €1.3 million in Skopje across 3 matches.
Accommodation accounted for €490,000, hospitality €290,000, transport €220,000 and retail €130,000. The matches drew 19,700 spectators, including 394 international visitors, and about 4,040 overnight stays.
North Macedonia's 2 home matches accounted for €1.1 million. The largest single match was North Macedonia–Switzerland (UEFA Nations League, 26 Sep 2026) at €660,000.
| Season 2026–27, through 3 Oct 2026 | €1.1 million | 2 matches |
|---|---|---|
| Season 2017–18, same date | €330,000 | |
| Season 2017–18, full season | €1.3 million | 3 matches |
| International visitors, season to date | 394 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 3 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Paris Accounts for 23% of €72.1m in Economic Activation in Oct. 2-5 International WindowInternational Window, 2–5 Oct
- Nations League Matchday 3 Sets 2026-27 Season High at €64.2m in Economic ActivationInternational Window, 2–5 Oct
- London Accounts for 17% of €79.6m in Economic Activation in Sept. 25-28 International WindowInternational Window, 25–28 Sep
- Nations League Matchday 1 Generates €63.9m in Economic Activation, Led by LondonInternational Window, 25–28 Sep
- Versus average 2017–2017
- +33%
- Last full season, 2017–18
- €1.3m
- Average 2017–2017
- €1.3m
Economic activation per fixture: €0.56m against an average of €0.42m
Rank 129, 3 fixtures
Per season, 1 seasons
Analytics
Skopje is accommodation-led: 44% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Skopje | All host cities |
|---|---|---|
| Accommodation | 43.5% | 24.2% |
| Hospitality | 25.6% | 38.3% |
| Transport | 19.6% | 25.6% |
| Retail | 11.3% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure