Host city, France · Ligue 1
Troyes
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 5 fixtures In progress
Football fixtures hosted in Troyes have activated €2.6m in the city's real economy in the season 2026–27 to date, across 5 fixtures, ranking 109th among host cities assessed by Reputation League.
Season brief · 2026–27, through 31 Oct 2026
Troyes: €2.6m From Football, the Highest at This Point of the Season Since 2017–18
The 5 matches hosted in Troyes in the 2026–27 season through 31 Oct 2026 generated €2.6 million for the city's real economy, according to Reputation League. Troyes ranks 109th among European host cities assessed and 13th in France. It is the highest total at this point of any season since 2017–18; the previous best at this date was €2.3 million, in 2017–18. Over the full 2025–26 season, football generated €580,000 in Troyes across 1 match.
Hospitality accounted for €1.4 million, transport €710,000, retail €290,000 and accommodation €180,000. The matches drew 76,200 spectators, including 609 international visitors, and about 2,270 overnight stays.
ESTAC Troyes's 5 home matches accounted for €2.6 million. The largest single match was ESTAC Troyes–Racing Club de Strasbourg Alsace (Ligue 1, 6 Sep 2026) at €700,000.
| Season 2026–27, through 31 Oct 2026 | €2.6 million | 5 matches |
|---|---|---|
| Previous best at this date (2017–18) | €2.3 million | |
| Season 2025–26, full season | €580,000 | 1 match |
| International visitors, season to date | 609 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 31 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Strasbourg Matches in Strasbourg Average €1.11m, 45% More Than at the Same Date of 2025-26Weekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 26% of €76.1m in Economic Activation Over Oct. 16-19 WeekendWeekend, 16–19 Oct
- Ligue 1 Matchday 7 Generates €8.8m in Economic Activation, Led by LyonWeekend, 16–19 Oct
- Premier League Accounts for 31% of €73.6m in Economic Activation Over Oct. 9-12 WeekendWeekend, 9–12 Oct
- Ligue 1 Matchday 6 Ranks 3rd of 9 Rounds in the 2026-27 Season at €10.0mWeekend, 9–12 Oct
- Versus average 2017–2025
- +56%
- Last full season, 2025–26
- €0.58m
- Average 2017–2025
- €4.2m
Economic activation per fixture: €0.53m against an average of €0.34m
Rank 161, 1 fixture
Per season, 5 seasons
Analytics
Troyes is running 72% ahead of its usual pace after 5 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (5 seasons, COVID-affected seasons excluded). A usual full season closes near €6.5m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.38m | €0.36m |
| 2 | €1.1m | €0.57m |
| 3 | €1.8m | €0.81m |
| 4 | €2.3m | €1.2m |
| 5 | €2.6m | €1.5m |
Troyes is hospitality-led: 55% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Troyes | All host cities |
|---|---|---|
| Accommodation | 6.8% | 24.2% |
| Hospitality | 55.0% | 38.3% |
| Transport | 27.0% | 25.6% |
| Retail | 11.1% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (5 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure