Host city, Poland · Nations League
Warsaw
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Warsaw have activated €9.3m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 41st among host cities assessed by Reputation League.
Season brief · 2026–27, through 2 Oct 2026
Warsaw: €9.3m From Football, the Highest at This Point of the Season Since 2016–17
The 2 matches hosted in Warsaw in the 2026–27 season through 2 Oct 2026 generated €9.3 million for the city's real economy, according to Reputation League. Warsaw ranks 41st among European host cities assessed. At the same date of the 2025–26 season, the figure stood at €760,000: 1122% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €1.3 million, in 2023–24. Over the full 2025–26 season, football generated €1.8 million in Warsaw across 3 matches.
Accommodation accounted for €4.1 million, hospitality €2.0 million, transport €2.0 million and retail €1.2 million. The matches drew 97,800 spectators, including 1,960 international visitors, and about 29,000 overnight stays.
Poland's 2 home matches accounted for €9.3 million. The largest single match was Poland–Romania (UEFA Nations League, 2 Oct 2026) at €4.8 million.
| Season 2026–27, through 2 Oct 2026 | €9.3 million | 2 matches |
|---|---|---|
| Season 2025–26, same date | €760,000 | |
| Previous best at this date (2023–24) | €1.3 million | |
| Season 2025–26, full season | €1.8 million | 3 matches |
| International visitors, season to date | 1,960 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 2 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Paris Accounts for 23% of €72.1m in Economic Activation in Oct. 2-5 International WindowInternational Window, 2–5 Oct
- Nations League Matchday 3 Sets 2026-27 Season High at €64.2m in Economic ActivationInternational Window, 2–5 Oct
- London Accounts for 17% of €79.6m in Economic Activation in Sept. 25-28 International WindowInternational Window, 25–28 Sep
- Nations League Matchday 1 Generates €63.9m in Economic Activation, Led by LondonInternational Window, 25–28 Sep
- Versus average 2016–2025
- +327%
- Last full season, 2025–26
- €1.8m
- Average 2016–2025
- €4.2m
Economic activation per fixture: €4.6m against an average of €1.1m
Rank 125, 3 fixtures
Per season, 6 seasons
Analytics
Warsaw is running 325% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (6 seasons, COVID-affected seasons excluded). A usual full season closes near €5.5m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €4.4m | €1.1m |
| 2 | €9.3m | €2.2m |
Warsaw is accommodation-led: 44% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Warsaw | All host cities |
|---|---|---|
| Accommodation | 43.9% | 24.2% |
| Hospitality | 22.0% | 38.3% |
| Transport | 21.5% | 25.6% |
| Retail | 12.6% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure