Host city, Armenia · Nations League, Europa League
Yerevan
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 4 fixtures In progress
Football fixtures hosted in Yerevan have activated €2.0m in the city's real economy in the season 2026–27 to date, across 4 fixtures, ranking 123rd among host cities assessed by Reputation League.
Season brief · 2026–27, through 22 Oct 2026
Yerevan: €2.0m From Football, 615% Above the Same Date of 2022–23
The 4 matches hosted in Yerevan in the 2026–27 season through 22 Oct 2026 generated €2.0 million for the city's real economy, according to Reputation League. Yerevan ranks 123rd among European host cities assessed. At the same date of the 2022–23 season, the figure stood at €280,000: 615% more in 2026–27. Over the full 2022–23 season, football generated €680,000 in Yerevan across 3 matches.
Accommodation accounted for €690,000, hospitality €670,000, transport €400,000 and retail €230,000. The matches drew 40,100 spectators, including 817 international visitors, and about 5,040 overnight stays.
Armenia's 2 home matches accounted for €1.4 million and Ararat-Armenia's 2 for €570,000. The largest single match was Armenia–Montenegro (UEFA Nations League, 28 Sep 2026) at €720,000.
| Season 2026–27, through 22 Oct 2026 | €2.0 million | 4 matches |
|---|---|---|
| Season 2022–23, same date | €280,000 | |
| Season 2022–23, full season | €680,000 | 3 matches |
| International visitors, season to date | 817 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 22 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Europa League Matchday 3 Generates €18.5m in Economic Activation, Led by GlasgowEuropean Nights, 20–22 Oct
- London Accounts for 17% of €79.6m in Economic Activation in Sept. 25-28 International WindowInternational Window, 25–28 Sep
- Nations League Matchday 2 Generates €50.2m in Economic Activation, Led by ViennaInternational Window, 25–28 Sep
- Nations League Matchday 1 Generates €63.9m in Economic Activation, Led by LondonInternational Window, 25–28 Sep
- Europa League Matchday 1 Generates €28.9m in Economic Activation, Led by MilanEuropean Nights, 15–17 Sep
- Versus average 2021–2022
- +266%
- Last full season, 2022–23
- €0.68m
- Average 2021–2022
- €0.41m
Economic activation per fixture: €0.50m against an average of €0.14m
Rank 162, 3 fixtures
Per season, 2 seasons
Analytics
Yerevan is running 341% ahead of its usual pace after 3 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (2 seasons, COVID-affected seasons excluded). A usual full season closes near €0.41m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.38m | €0.09m |
| 2 | €1.1m | €0.20m |
| 3 | €1.8m | €0.41m |
Yerevan is accommodation-led: 35% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Yerevan | All host cities |
|---|---|---|
| Accommodation | 34.8% | 24.2% |
| Hospitality | 33.5% | 38.3% |
| Transport | 20.1% | 25.6% |
| Retail | 11.6% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (4 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure