Club · ESPeriod 2026–27
Atlético de Madrid
€13.2m
Attributed economic activation · rank #9
8 fixtures in season 2026–27
Per fixture€1.7m
Best period2025–26 · €147m
All periods tracked€961m
Competitions2
By competition · 2026–27
- LaLiga7 fixtures€13.0m
- Champions League1 fixture€0.24m
Fixtures · 2026–27
Whole-event activation of every assessed fixture, and the share attributed to Atlético de Madrid. H home · A away · N neutral venue.
| Date | Competition | Match | Venue | Host city | Whole event | To club |
|---|---|---|---|---|---|---|
| 20 Sep 2026 | LaLiga | Atlético de Madrid - Real Madrid | H | Madrid | €3.7m | €3.4m |
| 16 Sep 2026 | LaLiga | Atlético de Madrid - Osasuna | H | Madrid | €3.2m | €2.9m |
| 13 Sep 2026 | LaLiga | Real Sociedad - Atlético de Madrid | A | Donostia / San Sebastián | €1.6m | €0.07m |
| 9 Sep 2026 | Champions League | Liverpool - Atlético de Madrid | A | Liverpool | €6.6m | €0.24m |
| 5 Sep 2026 | LaLiga | Athletic Club - Atlético de Madrid | A | Bilbao | €2.0m | €0.05m |
| 29 Aug 2026 | LaLiga | Sevilla - Atlético de Madrid | A | Sevilla | €1.9m | €0.06m |
| 23 Aug 2026 | LaLiga | Atlético de Madrid - Villarreal | H | Madrid | €3.7m | €3.4m |
| 19 Aug 2026 | LaLiga | Atlético de Madrid - Málaga | H | Madrid | €3.5m | €3.2m |
Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Atlético de Madrid in every fixture played · conservative floor estimate