Host city, England · Premier League, Champions League
Liverpool
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 12 fixtures In progress
Football fixtures hosted in Liverpool have activated €35.1m in the city's real economy in the season 2026–27 to date, across 12 fixtures, ranking 10th among host cities assessed by Reputation League.
Season brief · 2026–27, through 6 Nov 2026
Liverpool: €35.1m of Economic Activation From Football in 2026–27
The 12 matches hosted in Liverpool in the 2026–27 season through 6 Nov 2026 generated €35.1 million for the city's real economy, according to Reputation League. Liverpool ranks 10th among European host cities assessed and 3rd in England. Over the full 2025–26 season, football generated €136 million in Liverpool across 47 matches.
Hospitality accounted for €14.4 million, transport €10.7 million, accommodation €5.3 million and retail €4.7 million. The matches drew 682,000 spectators, including 41,800 international visitors, and about 66,900 overnight stays.
Liverpool's 7 home matches accounted for €23.9 million and Everton's 5 for €11.2 million. The largest single match was Liverpool–Club Atlético de Madrid (UEFA Champions League, 9 Sep 2026) at €4.6 million.
| Season 2026–27, through 6 Nov 2026 | €35.1 million | 12 matches |
|---|---|---|
| Season 2025–26, full season | €136 million | 47 matches |
| International visitors, season to date | 41,800 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 6 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- London Accounts for 37% of Premier League Matchday 10's €20.7mWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- London Accounts for 40% of Premier League Matchday 9's €21.8mWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- London Accounts for 43% of Premier League Matchday 8's €21.6mWeekend, 23–26 Oct
- Versus average 2016–2025
- +24%
- Last full season, 2025–26
- €136m
- Average 2016–2025
- €108m
Economic activation per fixture: €2.9m against an average of €2.4m
Rank 5, 47 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Liverpool is running 26% ahead of its usual pace after 12 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €110m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €2.2m | €1.9m |
| 2 | €5.1m | €4.0m |
| 3 | €7.5m | €6.3m |
| 4 | €12.1m | €8.3m |
| 5 | €15.0m | €11.1m |
| 6 | €17.2m | €13.5m |
| 7 | €20.3m | €16.0m |
| 8 | €22.6m | €18.1m |
| 9 | €26.9m | €20.2m |
| 10 | €29.9m | €22.5m |
| 11 | €33.0m | €25.0m |
| 12 | €35.1m | €28.0m |
Liverpool is transport-led: 30% of economic activation, against 26% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Liverpool | All host cities |
|---|---|---|
| Accommodation | 15.0% | 24.2% |
| Hospitality | 41.0% | 38.3% |
| Transport | 30.5% | 25.6% |
| Retail | 13.4% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (12 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure