Economic Activation PlatformCities · calendar year 2026
LATEST
BIRMINGHAM Aston Villa–Fulham €1.4mBIRMINGHAM Aston Villa–Manchester City €1.6mBIRMINGHAM Aston Villa–Viking FK €1.8mBIRMINGHAM Aston Villa–Fenerbahçe SK €2.1mBIRMINGHAM Aston Villa–Brentford €1.5mBIRMINGHAM Aston Villa–Nottingham Forest €1.5mBIRMINGHAM Aston Villa–Arsenal €1.6mBIRMINGHAM Aston Villa–Liverpool €1.9mBIRMINGHAM Aston Villa–Nottingham Forest €3.2mBIRMINGHAM Aston Villa–Tottenham Hotspur €1.9mBIRMINGHAM Aston Villa–Sunderland AFC €1.8mBIRMINGHAM Aston Villa–Bologna Football Club 1909 €3.1mBIRMINGHAM Aston Villa–West Ham United Football Club €1.8mBIRMINGHAM Aston Villa–LOSC Lille €2.8mBIRMINGHAM Aston Villa–Chelsea €1.8mBIRMINGHAM Aston Villa–Leeds United €1.8mBIRMINGHAM Birmingham City Football Club–Leeds United €1.1mBIRMINGHAM Aston Villa–Newcastle United €1.9mBIRMINGHAM Aston Villa–Brighton & Hove Albion €1.7mBIRMINGHAM Aston Villa–Brentford €1.7mBIRMINGHAM Aston Villa–FC Red Bull Salzburg €2.3mBIRMINGHAM Aston Villa–Everton €1.8mBIRMINGHAM Aston Villa–Nottingham Forest €1.8m
Birmingham: €44.1m in economic activation in 2026.
Activation of the real economy (accommodation, hospitality, transport and retail) from the 23 events hosted in Birmingham, all competitions, 1 Jan to 8 Nov 2026. How we measure ›
Birmingham · 2026
€44.1m
Events23
Spectators901,907
International visitors33,300
Overnight stays61,300
Rank#35 of 303#5 of 34 host cities in England
Year curve · 2026
Economic activation accumulated from 1 January in Birmingham; dashed: 2025, full year. Source: Reputation League, FEAF v3.
By sector · 2026
Accommodation€5.6m · 13%
Hospitality€20.4m · 46%
Transport€12.5m · 28%
Retail€5.7m · 13%
Host cities in England by month · 2026
| City | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| London England | 70.2m | 44.9m | 61.5m | 80.0m | 73.8m | 16.2m | 38.7m | 54.1m | 11.7m | €451m | |||
| Manchester England | 21.1m | 15.7m | 16.1m | 13.8m | 16.7m | 7.0m | 16.4m | 21.7m | 10.2m | €139m | |||
| Liverpool England | 24.5m | 13.2m | 13.5m | 14.0m | 10.4m | 5.1m | 12.1m | 12.7m | 5.3m | €111m | |||
| Newcastle upon Tyne England | 13.6m | 8.7m | 13.0m | 2.4m | 5.2m | 2.8m | 4.9m | 2.6m | 2.6m | €55.7m | |||
| Birmingham England | 5.9m | 8.2m | 6.4m | 4.9m | 7.1m | 1.6m | 1.5m | 8.4m | €44.1m | ||||
| Sunderland England | 3.9m | 5.7m | 1.9m | 3.9m | 3.9m | 1.9m | 4.6m | 3.8m | 4.2m | €33.6m | |||
| Nottingham England | 2.8m | 5.4m | 3.3m | 6.8m | 2.5m | 1.2m | 2.5m | 1.3m | 1.3m | €27.0m | |||
| Leeds England | 4.7m | 3.1m | 4.4m | 1.5m | 3.0m | 1.4m | 3.1m | 1.6m | 1.6m | €24.6m | |||
| Brighton England | 4.0m | 1.4m | 4.3m | 1.4m | 2.9m | 1.4m | 2.9m | 3.5m | 1.4m | €23.3m | |||
| Wolverhampton England | 4.7m | 3.9m | 2.7m | 1.4m | 2.5m | €15.2m | |||||||
| Bournemouth England | 1.2m | 0.80m | 0.80m | 0.40m | 0.81m | 0.40m | 0.80m | 2.2m | €7.4m | ||||
| Burnley England | 1.8m | 1.8m | 0.69m | 1.5m | 1.5m | €7.2m | |||||||
| Ipswich England | 0.99m | 1.1m | 1.2m | 2.3m | 1.1m | €6.7m | |||||||
| Coventry England | 1.2m | 1.2m | 3.6m | €5.9m | |||||||||
| Hull England | 0.21m | 0.91m | 0.91m | 0.88m | 2.6m | €5.5m |
Birmingham against the other host cities of England. Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.
Competitions · 2026
Premier League€25.7m · 15 events
Europa League€11.4m · 4 events
Champions League€3.9m · 2 events
FA Cup€3.0m · 2 events
Events that activated the most · 2026
| 7 May 2026 | Aston Villa – Nottingham Forest Europa League | €3.2m |
| 16 Apr 2026 | Aston Villa – Bologna Football Club 1909 Europa League | €3.1m |
| 19 Mar 2026 | Aston Villa – LOSC Lille Europa League | €2.8m |
| 29 Jan 2026 | Aston Villa – FC Red Bull Salzburg Europa League | €2.3m |
| 14 Oct 2026 | Aston Villa – Fenerbahçe SK Champions League | €2.1m |
| 15 May 2026 | Aston Villa – Liverpool Premier League | €1.9m |
| 3 May 2026 | Aston Villa – Tottenham Hotspur Premier League | €1.9m |
| 14 Feb 2026 | Aston Villa – Newcastle United FA Cup | €1.9m |
Latest events in Birmingham · 2026
| Date | Event | Competition | Spectators | Intl visitors | Economic activation |
|---|---|---|---|---|---|
| 31 Oct 2026 | Aston Villa – Fulham | Premier League | 34,649 | 910 | €1.4m |
| 24 Oct 2026 | Aston Villa – Manchester City | Premier League | 36,743 | 1,100 | €1.6m |
| 21 Oct 2026 | Aston Villa – Viking FK | Champions League | 33,410 | 1,500 | €1.8m |
| 14 Oct 2026 | Aston Villa – Fenerbahçe SK | Champions League | 34,705 | 1,800 | €2.1m |
| 10 Oct 2026 | Aston Villa – Brentford | Premier League | 36,636 | 880 | €1.5m |
| 12 Sep 2026 | Aston Villa – Nottingham Forest | Premier League | 36,714 | 960 | €1.5m |
| 31 Aug 2026 | Aston Villa – Arsenal | Premier League | 36,804 | 1,100 | €1.6m |
| 15 May 2026 | Aston Villa – Liverpool | Premier League | 43,033 | 1,400 | €1.9m |
| 7 May 2026 | Aston Villa – Nottingham Forest | Europa League | 43,028 | 2,000 | €3.2m |
| 3 May 2026 | Aston Villa – Tottenham Hotspur | Premier League | 42,767 | 1,300 | €1.9m |
| 19 Apr 2026 | Aston Villa – Sunderland AFC | Premier League | 42,599 | 1,200 | €1.8m |
| 16 Apr 2026 | Aston Villa – Bologna Football Club 1909 | Europa League | 41,662 | 3,800 | €3.1m |
Calendar year
This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.
Season profile of BirminghamCity Account
Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.
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