Economic Activation PlatformCities · calendar year 2026
Como: €9.9m in economic activation in 2026, 19% more than at the same date of 2025.
Activation of the real economy (accommodation, hospitality, transport and retail) from the 19 events hosted in Como, all competitions, 1 Jan to 8 Nov 2026, against €8.4m from 19 events at the same date of 2025. How we measure ›
Como · 2026
Year curve · 2026
Economic activation accumulated from 1 January in Como; dashed: 2025, full year. Source: Reputation League, FEAF v3.
By sector · 2026
Signals · Como
Host cities in Italy by month · 2026
| City | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milan Italy | 33.8m | 26.1m | 15.0m | 25.7m | 18.5m | 9.2m | 20.8m | 37.7m | 9.0m | €196m | |||
| Rome Italy | 20.7m | 6.2m | 16.1m | 6.8m | 10.4m | 4.1m | 14.4m | 17.8m | 3.8m | €100m | |||
| Turin Italy | 9.5m | 6.9m | 3.5m | 4.6m | 4.7m | 2.7m | 7.2m | 6.5m | 2.6m | €48.2m | |||
| Naples Italy | 9.2m | 5.3m | 4.3m | 6.7m | 4.1m | 2.1m | 4.6m | 6.0m | 2.0m | €44.3m | |||
| Bologna Italy | 3.1m | 4.4m | 3.8m | 4.4m | 2.2m | 1.0m | 1.8m | 6.0m | €26.8m | ||||
| Genoa Italy | 3.4m | 2.4m | 2.4m | 2.4m | 1.3m | 1.8m | 2.4m | 3.5m | 1.3m | €20.8m | |||
| Bergamo Italy | 3.4m | 3.6m | 3.0m | 1.7m | 1.5m | 1.4m | 0.73m | 2.7m | 1.7m | €19.8m | |||
| Florence Italy | 2.5m | 1.8m | 1.9m | 2.7m | 1.3m | 1.4m | 2.1m | 1.5m | 0.80m | €15.9m | |||
| Lecce Italy | 2.4m | 1.7m | 0.89m | 1.7m | 1.9m | 0.94m | 0.82m | 1.8m | 0.81m | €12.9m | |||
| Udine Italy | 1.6m | 1.5m | 1.4m | 1.6m | 1.5m | 0.91m | 1.6m | 2.4m | €12.5m | ||||
| Como Italy | 2.0m | 1.4m | 1.6m | 0.56m | 1.0m | 1.0m | 1.8m | 0.49m | €9.9m | ||||
| Parma Italy | 1.3m | 1.8m | 0.51m | 1.2m | 1.2m | 0.61m | 1.1m | 0.85m | 0.61m | €9.3m | |||
| Verona Italy | 2.7m | 1.4m | 0.79m | 2.2m | 1.6m | 0.25m | €8.9m | ||||||
| Cagliari Italy | 1.6m | 0.98m | 1.0m | 1.0m | 0.99m | 0.81m | 0.99m | 1.0m | 0.48m | €8.9m | |||
| Reggio Emilia Italy | 1.4m | 0.94m | 0.85m | 0.81m | 1.2m | 0.42m | 0.61m | 1.3m | 0.38m | €7.9m |
Como against the other host cities of Italy. Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.
Competitions · 2026
Events that activated the most · 2026
| 21 Oct 2026 | Como 1907 – Manchester United Champions League | €0.74m |
| 10 Sep 2026 | Como 1907 – RB Leipzig Champions League | €0.63m |
| 11 Oct 2026 | Como 1907 – AS Roma Serie A | €0.59m |
| 3 Mar 2026 | Como 1907 – FC Internazionale Milano Coppa Italia | €0.57m |
| 15 Mar 2026 | Como 1907 – AS Roma Serie A | €0.56m |
| 12 Apr 2026 | Como 1907 – FC Internazionale Milano Serie A | €0.56m |
| 15 Jan 2026 | Como 1907 – AC Milan Serie A | €0.56m |
| 2 May 2026 | Como 1907 – SSC Napoli Serie A | €0.54m |
Latest events in Como · 2026
| Date | Event | Competition | Spectators | Intl visitors | Economic activation |
|---|---|---|---|---|---|
| 1 Nov 2026 | Como 1907 – Venezia FC | Serie A | 11,892 | 290 | €0.49m |
| 24 Oct 2026 | Como 1907 – US Sassuolo Calcio | Serie A | 11,383 | 270 | €0.47m |
| 21 Oct 2026 | Como 1907 – Manchester United | Champions League | 10,875 | 630 | €0.74m |
| 11 Oct 2026 | Como 1907 – AS Roma | Serie A | 12,415 | 380 | €0.59m |
| 14 Sep 2026 | Como 1907 – Parma Calcio 1913 | Serie A | 10,211 | 240 | €0.41m |
| 10 Sep 2026 | Como 1907 – RB Leipzig | Champions League | 10,198 | 520 | €0.63m |
| 17 May 2026 | Como 1907 – Parma Calcio 1913 | Serie A | 11,365 | 280 | €0.47m |
| 2 May 2026 | Como 1907 – SSC Napoli | Serie A | 11,969 | 340 | €0.54m |
| 12 Apr 2026 | Como 1907 – FC Internazionale Milano | Serie A | 11,975 | 360 | €0.56m |
| 22 Mar 2026 | Como 1907 – Pisa Sporting Club | Serie A | 11,137 | 260 | €0.45m |
| 15 Mar 2026 | Como 1907 – AS Roma | Serie A | 11,977 | 360 | €0.56m |
| 3 Mar 2026 | Como 1907 – FC Internazionale Milano | Coppa Italia | 10,324 | 400 | €0.57m |
Calendar year
This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.
Season profile of ComoCity Account
Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.
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