Economic Activation PlatformCities · calendar year 2026
LATEST
MADRID Club Atlético de Madrid–FC Barcelona €4.2mMADRID Club Atlético de Madrid–FC Bayern München €6.1mMADRID Getafe CF–Sevilla Fútbol Club €0.24mMADRID Rayo Vallecano de Madrid–RC Celta de Vigo €0.36mMADRID Club Atlético de Madrid–RC Deportivo de La Coruña €3.7mMADRID Rayo Vallecano de Madrid–Elche CF €0.25mMADRID Real Madrid Club de Fútbol–RB Leipzig €5.6mMADRID Real Madrid Club de Fútbol–Sevilla Fútbol Club €4.0mMADRID Club Atlético de Madrid–Manchester United €6.0mMADRID Real Madrid Club de Fútbol–Villarreal CF €4.1mMADRID Club Atlético de Madrid–Real Madrid Club de Fútbol €4.6mMADRID Club Atlético de Madrid–Club Atlético Osasuna €3.0mMADRID Rayo Vallecano de Madrid–RCD Espanyol de Barcelona €0.11mMADRID Real Madrid Club de Fútbol–Rayo Vallecano de Madrid €3.8mMADRID Real Madrid Club de Fútbol–FC Internazionale Milano €6.2mMADRID Rayo Vallecano de Madrid–Real Racing Club de Santander €0.13mMADRID Real Madrid Club de Fútbol–Málaga CF €4.0mMADRID Real Madrid Club de Fútbol–Real Sociedad de Fútbol €3.9mMADRID Club Atlético de Madrid–Villarreal CF €4.0mMADRID Rayo Vallecano de Madrid–Deportivo Alavés €0.47mMADRID Club Atlético de Madrid–Málaga CF €3.6mMADRID Real Madrid Club de Fútbol–Athletic Club €3.9mMADRID Club Atlético de Madrid–Girona FC €3.4mMADRID Rayo Vallecano de Madrid–Villarreal CF €0.42m
Madrid: €215m in economic activation in 2026, 3% more than at the same date of 2025.
Activation of the real economy (accommodation, hospitality, transport and retail) from the 67 events hosted in Madrid, all competitions, 1 Jan to 8 Nov 2026, against €209m from 64 events at the same date of 2025. How we measure ›
Madrid · 2026
€215m
Events67
Spectators3,358,381
International visitors266,000
Overnight stays418,000
Rank#7 of 303#1 of 25 host cities in Spain
Year curve · 2026
Economic activation accumulated from 1 January in Madrid; dashed: 2025, full year. Source: Reputation League, FEAF v3.
By sector · 2026
Accommodation€73.8m · 34%
Hospitality€65.8m · 31%
Transport€51.7m · 24%
Retail€23.2m · 11%
Signals · Madrid
- Madrid Moves Ahead of Atlanta to 7th Among Host Cities in 2026Football events hosted in Madrid generated €203.7 million in economic activation in 2026 through Oct. 26, 2026, ahead of Atlanta at €200.4 million, according to Reputation League estimates.Weekend, 23–26 Oct
- Madrid Moves Ahead of Seattle to 8th Among Host Cities in 2026Football events hosted in Madrid generated €199.7 million in economic activation in 2026 through Oct. 22, 2026, ahead of Seattle at €198.9 million, according to Reputation League estimates.European Nights, 20–22 Oct
Host cities in Spain by month · 2026
| City | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Madrid Spain | 24.4m | 31.2m | 35.2m | 41.5m | 13.7m | 16.0m | 17.9m | 24.1m | 10.5m | €215m | |||
| Seville Spain | 9.1m | 10.2m | 12.3m | 19.1m | 9.9m | 5.6m | 12.8m | 18.0m | 1.2m | €98.2m | |||
| Barcelona Spain | 8.3m | 7.0m | 16.4m | 13.1m | 9.9m | 8.5m | 7.1m | 10.1m | 5.0m | €85.5m | |||
| Valencia Spain | 4.8m | 5.7m | 4.0m | 4.1m | 6.4m | 4.6m | 4.3m | 5.1m | 1.9m | €40.8m | |||
| Bilbao Spain | 3.2m | 8.2m | 4.3m | 3.5m | 3.6m | 2.3m | 5.7m | 1.6m | 2.1m | €34.5m | |||
| San Sebastián Spain | 5.6m | 2.4m | 3.4m | 3.4m | 2.3m | 1.2m | 4.3m | 2.5m | 1.2m | €26.4m | |||
| Vigo Spain | 2.0m | 1.9m | 2.4m | 1.7m | 1.5m | 1.2m | 1.0m | 2.0m | 1.3m | €15.0m | |||
| Villarreal Spain | 2.1m | 1.3m | 1.2m | 0.55m | 1.9m | 1.9m | 2.2m | 1.7m | €12.7m | ||||
| Elche Spain | 2.3m | 0.56m | 1.4m | 1.6m | 1.4m | 0.95m | 1.6m | 0.69m | 1.6m | €12.2m | |||
| Oviedo Spain | 1.5m | 1.6m | 0.67m | 2.3m | 1.1m | 2.8m | €10.0m | ||||||
| Pamplona Spain | 1.8m | 0.66m | 1.1m | 1.1m | 1.8m | 1.2m | 0.99m | 0.57m | 0.60m | €9.8m | |||
| Vitoria-Gasteiz Spain | 1.1m | 1.4m | 0.43m | 0.88m | 1.5m | 0.76m | 0.93m | 0.91m | €7.9m | ||||
| A Coruña Spain | 1.0m | 1.8m | 1.8m | 0.83m | 0.78m | €6.2m | |||||||
| Palma Spain | 0.84m | 1.5m | 0.49m | 1.8m | 1.1m | €5.7m | |||||||
| Málaga Spain | 1.0m | 1.9m | 1.8m | 0.91m | €5.7m |
Madrid against the other host cities of Spain. Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.
Competitions · 2026
LaLiga€121m · 50 events
Champions League€86.6m · 13 events
Copa del Rey€5.1m · 1 event
Conference League€2.2m · 3 events
Events that activated the most · 2026
| 7 Apr 2026 | Real Madrid Club de Fútbol – FC Bayern München Champions League | €9.0m |
| 11 Mar 2026 | Real Madrid Club de Fútbol – Manchester City Champions League | €8.8m |
| 29 Apr 2026 | Club Atlético de Madrid – Arsenal Champions League | €8.1m |
| 14 Apr 2026 | Club Atlético de Madrid – FC Barcelona Champions League | €8.0m |
| 10 Mar 2026 | Club Atlético de Madrid – Tottenham Hotspur Champions League | €7.4m |
| 8 Sep 2026 | Real Madrid Club de Fútbol – FC Internazionale Milano Champions League | €6.2m |
| 25 Feb 2026 | Real Madrid Club de Fútbol – Sport Lisboa e Benfica Champions League | €6.1m |
| 3 Nov 2026 | Club Atlético de Madrid – FC Bayern München Champions League | €6.1m |
Latest events in Madrid · 2026
| Date | Event | Competition | Spectators | Intl visitors | Economic activation |
|---|---|---|---|---|---|
| 8 Nov 2026 | Club Atlético de Madrid – FC Barcelona | LaLiga | 69,788 | 5,400 | €4.2m |
| 3 Nov 2026 | Club Atlético de Madrid – FC Bayern München | Champions League | 69,821 | 7,900 | €6.1m |
| 1 Nov 2026 | Getafe CF – Sevilla Fútbol Club | LaLiga | 7,745 | 61 | €0.24m |
| 31 Oct 2026 | Rayo Vallecano de Madrid – RC Celta de Vigo | LaLiga | 11,714 | 88 | €0.36m |
| 24 Oct 2026 | Club Atlético de Madrid – RC Deportivo de La Coruña | LaLiga | 68,674 | 4,700 | €3.7m |
| 24 Oct 2026 | Rayo Vallecano de Madrid – Elche CF | LaLiga | 8,405 | 55 | €0.25m |
| 21 Oct 2026 | Real Madrid Club de Fútbol – RB Leipzig | Champions League | 73,016 | 7,100 | €5.6m |
| 18 Oct 2026 | Real Madrid Club de Fútbol – Sevilla Fútbol Club | LaLiga | 73,907 | 5,000 | €4.0m |
| 13 Oct 2026 | Club Atlético de Madrid – Manchester United | Champions League | 69,493 | 7,800 | €6.0m |
| 10 Oct 2026 | Real Madrid Club de Fútbol – Villarreal CF | LaLiga | 75,242 | 5,200 | €4.1m |
| 20 Sep 2026 | Club Atlético de Madrid – Real Madrid Club de Fútbol | LaLiga | 70,514 | 5,900 | €4.6m |
| 16 Sep 2026 | Club Atlético de Madrid – Club Atlético Osasuna | LaLiga | 60,869 | 3,700 | €3.0m |
Calendar year
This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.
Season profile of MadridCity Account
Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.
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