Host city, Germany · Bundesliga, Nations League
Augsburg
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 6 fixtures In progress
Football fixtures hosted in Augsburg have activated €9.5m in the city's real economy in the season 2026–27 to date, across 6 fixtures, ranking 40th among host cities assessed by Reputation League.
Season brief · 2026–27, through 31 Oct 2026
Augsburg: €9.5m From Football, the Highest at This Point of the Season Since 2016–17
The 6 matches hosted in Augsburg in the 2026–27 season through 31 Oct 2026 generated €9.5 million for the city's real economy, according to Reputation League. Augsburg ranks 40th among European host cities assessed and 12th in Germany. At the same date of the 2025–26 season, the figure stood at €6.4 million: 50% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €7.1 million, in 2022–23. Over the full 2025–26 season, football generated €19.9 million in Augsburg across 18 matches.
Hospitality accounted for €3.8 million, transport €2.5 million, accommodation €1.9 million and retail €1.2 million. The matches drew 180,800 spectators, including 2,980 international visitors, and about 15,400 overnight stays.
FC Augsburg's 5 home matches accounted for €5.8 million and Germany's 1 for €3.7 million. The largest single match was Germany–Greece (UEFA Nations League, 27 Sep 2026) at €3.7 million.
| Season 2026–27, through 31 Oct 2026 | €9.5 million | 6 matches |
|---|---|---|
| Season 2025–26, same date | €6.4 million | |
| Previous best at this date (2022–23) | €7.1 million | |
| Season 2025–26, full season | €19.9 million | 18 matches |
| International visitors, season to date | 2,980 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 31 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- FC Bayern München Moves to the Top of Bundesliga With €18.8m Generated in MunichWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- Borussia Dortmund Moves to the Top of Bundesliga With €17.0m Generated in DortmundWeekend, 23–26 Oct
- Premier League Accounts for 31% of €73.6m in Economic Activation Over Oct. 9-12 WeekendWeekend, 9–12 Oct
- Borussia Dortmund Moves to the Top of Bundesliga With €12.6m Generated in DortmundWeekend, 9–12 Oct
- Versus average 2016–2025
- +54%
- Last full season, 2025–26
- €19.9m
- Average 2016–2025
- €17.8m
Economic activation per fixture: €1.6m against an average of €1.0m
Rank 49, 18 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Augsburg is running 61% ahead of its usual pace after 6 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €19.5m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.2m | €1.00m |
| 2 | €2.3m | €1.9m |
| 3 | €6.1m | €2.8m |
| 4 | €7.3m | €3.9m |
| 5 | €8.4m | €4.8m |
| 6 | €9.5m | €5.9m |
Augsburg's economic activation follows the mix of all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Augsburg | All host cities |
|---|---|---|
| Accommodation | 20.3% | 24.2% |
| Hospitality | 40.4% | 38.3% |
| Transport | 26.6% | 25.6% |
| Retail | 12.7% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (6 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure