Host city, England · Premier League
Hull
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 5 fixtures In progress
Football fixtures hosted in Hull have activated €4.4m in the city's real economy in the season 2026–27 to date, across 5 fixtures, ranking 77th among host cities assessed by Reputation League.
Season brief · 2026–27, through 31 Oct 2026
Hull: €4.4m of Economic Activation From Football in 2026–27
The 5 matches hosted in Hull in the 2026–27 season through 31 Oct 2026 generated €4.4 million for the city's real economy, according to Reputation League. Hull ranks 77th among European host cities assessed and 12th in England. Over the full 2025–26 season, football generated €1.1 million in Hull across 2 matches.
Hospitality accounted for €2.3 million, transport €1.2 million, retail €480,000 and accommodation €450,000. The matches drew 122,100 spectators, including 1,230 international visitors, and about 3,620 overnight stays.
Hull City AFC's 5 home matches accounted for €4.4 million. The largest single match was Hull City AFC–Manchester United (Premier League, 22 Aug 2026) at €910,000.
| Season 2026–27, through 31 Oct 2026 | €4.4 million | 5 matches |
|---|---|---|
| Season 2025–26, full season | €1.1 million | 2 matches |
| International visitors, season to date | 1,230 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 31 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- London Accounts for 40% of Premier League Matchday 9's €21.8mWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- London Accounts for 43% of Premier League Matchday 8's €21.6mWeekend, 23–26 Oct
- Premier League Matchday 6 Sets 2026-27 Season High at €22.6m in Economic ActivationWeekend, 9–12 Oct
- Premier League Accounts for 31% of €73.6m in Economic Activation Over Oct. 9-12 WeekendWeekend, 9–12 Oct
- Versus average 2016–2025
- +36%
- Last full season, 2025–26
- €1.1m
- Average 2016–2025
- €2.5m
Economic activation per fixture: €0.88m against an average of €0.65m
Rank 141, 2 fixtures
Per season, 7 seasons, COVID-affected seasons excluded
Analytics
Hull is running 29% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (7 seasons, COVID-affected seasons excluded). A usual full season closes near €1.4m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.91m | €0.45m |
| 2 | €1.8m | €1.4m |
Hull is hospitality-led: 53% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Hull | All host cities |
|---|---|---|
| Accommodation | 10.1% | 24.2% |
| Hospitality | 52.7% | 38.3% |
| Transport | 26.4% | 25.6% |
| Retail | 10.8% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (5 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure