Host city, England · Premier League
Ipswich
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 5 fixtures In progress
Football fixtures hosted in Ipswich have activated €5.7m in the city's real economy in the season 2026–27 to date, across 5 fixtures, ranking 67th among host cities assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Ipswich: €5.7m of Economic Activation From Football in 2026–27
The 5 matches hosted in Ipswich in the 2026–27 season through 8 Nov 2026 generated €5.7 million for the city's real economy, according to Reputation League. Ipswich ranks 67th among European host cities assessed and 11th in England. Over the full 2025–26 season, football generated €990,000 in Ipswich across 1 match.
Hospitality accounted for €2.9 million, transport €1.5 million, accommodation €670,000 and retail €630,000. The matches drew 147,700 spectators, including 2,380 international visitors, and about 5,410 overnight stays.
Ipswich Town's 5 home matches accounted for €5.7 million. The largest single match was Ipswich Town–Liverpool (Premier League, 4 Sep 2026) at €1.2 million.
| Season 2026–27, through 8 Nov 2026 | €5.7 million | 5 matches |
|---|---|---|
| Season 2025–26, full season | €990,000 | 1 match |
| International visitors, season to date | 2,380 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- London Accounts for 37% of Premier League Matchday 10's €20.7mWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- London Accounts for 43% of Premier League Matchday 8's €21.6mWeekend, 23–26 Oct
- Premier League Matchday 6 Sets 2026-27 Season High at €22.6m in Economic ActivationWeekend, 9–12 Oct
- Premier League Accounts for 31% of €73.6m in Economic Activation Over Oct. 9-12 WeekendWeekend, 9–12 Oct
- Versus average 2016–2025
- +17%
- Last full season, 2025–26
- €0.99m
- Average 2016–2025
- €4.0m
Economic activation per fixture: €1.1m against an average of €0.97m
Rank 145, 1 fixture
Per season, 7 seasons, COVID-affected seasons excluded
Analytics
Ipswich is running 32% ahead of its usual pace after 3 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (7 seasons, COVID-affected seasons excluded). A usual full season closes near €2.6m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.1m | €0.68m |
| 2 | €2.3m | €1.2m |
| 3 | €3.5m | €2.6m |
Ipswich is hospitality-led: 50% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Ipswich | All host cities |
|---|---|---|
| Accommodation | 11.7% | 24.2% |
| Hospitality | 50.3% | 38.3% |
| Transport | 27.0% | 25.6% |
| Retail | 11.0% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (5 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure