Host city, Italy · Serie A, Coppa Italia
Monza
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 6 fixtures In progress
Football fixtures hosted in Monza have activated €1.9m in the city's real economy in the season 2026–27 to date, across 6 fixtures, ranking 126th among host cities assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Monza: €1.9m From Football, 2176% Above the Same Date of 2025–26
The 6 matches hosted in Monza in the 2026–27 season through 8 Nov 2026 generated €1.9 million for the city's real economy, according to Reputation League. Monza ranks 126th among European host cities assessed and 18th in Italy. At the same date of the 2025–26 season, the figure stood at €80,000: 2176% more in 2026–27. Over the full 2025–26 season, football generated €80,000 in Monza across 1 match.
Hospitality accounted for €1,000,000, transport €470,000, accommodation €210,000 and retail €190,000. The matches drew 58,200 spectators, including 442 international visitors, and about 1,300 overnight stays.
Associazione Calcio Monza's 6 home matches accounted for €1.9 million. The largest single match was Associazione Calcio Monza–SSC Napoli (Serie A, 28 Oct 2026) at €470,000.
| Season 2026–27, through 8 Nov 2026 | €1.9 million | 6 matches |
|---|---|---|
| Season 2025–26, same date | €80,000 | |
| Season 2025–26, full season | €80,000 | 1 match |
| International visitors, season to date | 442 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- FC Internazionale Milano's Milan Matches Reach €28.3m, the Most of Any Serie A ClubWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- DFB-Pokal Accounts for 64% of €38.3m in Economic Activation in Oct. 27-29 Midweek RoundMidweek Round, 27–29 Oct
- AC Milan-Bologna Football Club 1909 Accounts for 37% of Serie A Matchday 9's €12.8mMidweek Round, 27–29 Oct
- Serie A Matchday 7 Generates €14.7m in Economic Activation, 10% Above 2026-27 AverageWeekend, 16–19 Oct
- Premier League Accounts for 26% of €76.1m in Economic Activation Over Oct. 16-19 WeekendWeekend, 16–19 Oct
- Versus average 2018–2025
- −15%
- Last full season, 2025–26
- €0.08m
- Average 2018–2025
- €4.6m
Economic activation per fixture: €0.31m against an average of €0.36m
Rank 299, 1 fixture
Per season, 5 seasons, COVID-affected seasons excluded
Analytics
Monza is running 3% behind its usual pace after 6 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (5 seasons, COVID-affected seasons excluded). A usual full season closes near €7.5m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.10m | €0.14m |
| 2 | €0.38m | €0.50m |
| 3 | €0.65m | €0.91m |
| 4 | €1.00m | €1.2m |
| 5 | €1.5m | €1.6m |
| 6 | €1.9m | €1.9m |
Monza is hospitality-led: 53% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Monza | All host cities |
|---|---|---|
| Accommodation | 11.5% | 24.2% |
| Hospitality | 53.5% | 38.3% |
| Transport | 25.1% | 25.6% |
| Retail | 10.0% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (6 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure