Host city, England · Premier League
Newcastle upon Tyne
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 5 fixtures In progress
Football fixtures hosted in Newcastle upon Tyne have activated €12.8m in the city's real economy in the season 2026–27 to date, across 5 fixtures, ranking 25th among host cities assessed by Reputation League.
Season brief · 2026–27, through 2 Nov 2026
Newcastle upon Tyne: €12.8m of Economic Activation From Football in 2026–27
The 5 matches hosted in Newcastle upon Tyne in the 2026–27 season through 2 Nov 2026 generated €12.8 million for the city's real economy, according to Reputation League. Newcastle upon Tyne ranks 25th among European host cities assessed and 5th in England. Over the full 2025–26 season, football generated €78.5 million in Newcastle upon Tyne across 27 matches.
Hospitality accounted for €5.0 million, transport €3.7 million, accommodation €2.6 million and retail €1.5 million. The matches drew 262,800 spectators, including 14,100 international visitors, and about 20,600 overnight stays.
Newcastle United's 5 home matches accounted for €12.8 million. The largest single match was Newcastle United–Liverpool (Premier League, 23 Aug 2026) at €2.8 million.
| Season 2026–27, through 2 Nov 2026 | €12.8 million | 5 matches |
|---|---|---|
| Season 2025–26, full season | €78.5 million | 27 matches |
| International visitors, season to date | 14,100 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 2 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- London Accounts for 40% of Premier League Matchday 9's €21.8mWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- Manchester City Moves to the Top of Manchester's Football EconomyWeekend, 16–19 Oct
- Premier League Accounts for 26% of €76.1m in Economic Activation Over Oct. 16-19 WeekendWeekend, 16–19 Oct
- Bundesliga Accounts for 27% of €78.8m in Economic Activation Over Sept. 18-20 WeekendWeekend, 18–20 Sep
- Premier League Matchday 5 Generates €20.0m in Economic Activation, Led by LondonWeekend, 18–20 Sep
- Versus average 2016–2025
- −2%
- Last full season, 2025–26
- €78.5m
- Average 2016–2025
- €49.5m
Economic activation per fixture: €2.6m against an average of €2.6m
Rank 13, 27 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Newcastle upon Tyne is running 4% behind its usual pace after 5 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €62.1m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €2.8m | €2.5m |
| 2 | €5.2m | €5.2m |
| 3 | €7.6m | €8.0m |
| 4 | €10.3m | €10.5m |
| 5 | €12.8m | €13.3m |
Newcastle upon Tyne is transport-led: 29% of economic activation, against 26% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Newcastle upon Tyne | All host cities |
|---|---|---|
| Accommodation | 20.6% | 24.2% |
| Hospitality | 39.1% | 38.3% |
| Transport | 28.6% | 25.6% |
| Retail | 11.7% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (5 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure