Host city, England · Premier League
Nottingham
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 5 fixtures In progress
Football fixtures hosted in Nottingham have activated €6.3m in the city's real economy in the season 2026–27 to date, across 5 fixtures, ranking 55th among host cities assessed by Reputation League.
Season brief · 2026–27, through 7 Nov 2026
Nottingham: €6.3m of Economic Activation From Football in 2026–27
The 5 matches hosted in Nottingham in the 2026–27 season through 7 Nov 2026 generated €6.3 million for the city's real economy, according to Reputation League. Nottingham ranks 55th among European host cities assessed and 9th in England. Over the full 2025–26 season, football generated €38.2 million in Nottingham across 27 matches.
Hospitality accounted for €3.0 million, transport €1.7 million, accommodation €850,000 and retail €710,000. The matches drew 153,700 spectators, including 3,100 international visitors, and about 6,940 overnight stays.
Nottingham Forest's 5 home matches accounted for €6.3 million. The largest single match was Nottingham Forest–Arsenal (Premier League, 18 Oct 2026) at €1.3 million.
| Season 2026–27, through 7 Nov 2026 | €6.3 million | 5 matches |
|---|---|---|
| Season 2025–26, full season | €38.2 million | 27 matches |
| International visitors, season to date | 3,100 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- London Accounts for 37% of Premier League Matchday 10's €20.7mWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- Manchester City Moves to the Top of Manchester's Football EconomyWeekend, 16–19 Oct
- Premier League Accounts for 26% of €76.1m in Economic Activation Over Oct. 16-19 WeekendWeekend, 16–19 Oct
- Bundesliga Accounts for 27% of €78.8m in Economic Activation Over Sept. 18-20 WeekendWeekend, 18–20 Sep
- Premier League Matchday 5 Generates €20.0m in Economic Activation, Led by LondonWeekend, 18–20 Sep
- Versus average 2016–2025
- +9%
- Last full season, 2025–26
- €38.2m
- Average 2016–2025
- €16.9m
Economic activation per fixture: €1.3m against an average of €1.2m
Rank 28, 27 fixtures
Per season, 7 seasons
Analytics
Nottingham is running 18% ahead of its usual pace after 5 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (7 seasons, COVID-affected seasons excluded). A usual full season closes near €29.7m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.2m | €0.71m |
| 2 | €2.5m | €1.6m |
| 3 | €3.7m | €2.9m |
| 4 | €5.0m | €4.0m |
| 5 | €6.3m | €5.3m |
Nottingham is hospitality-led: 48% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Nottingham | All host cities |
|---|---|---|
| Accommodation | 13.6% | 24.2% |
| Hospitality | 47.9% | 38.3% |
| Transport | 27.2% | 25.6% |
| Retail | 11.3% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (5 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure