Host city, Italy · Serie A, Coppa Italia
Parma
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 8 fixtures In progress
Football fixtures hosted in Parma have activated €3.2m in the city's real economy in the season 2026–27 to date, across 8 fixtures, ranking 94th among host cities assessed by Reputation League.
Season brief · 2026–27, through 7 Nov 2026
Parma: €3.2m of Economic Activation From Football in 2026–27
The 8 matches hosted in Parma in the 2026–27 season through 7 Nov 2026 generated €3.2 million for the city's real economy, according to Reputation League. Parma ranks 94th among European host cities assessed and 13th in Italy. Over the full 2025–26 season, football generated €12.0 million in Parma across 21 matches.
Hospitality accounted for €1.8 million, transport €850,000, retail €340,000 and accommodation €270,000. The matches drew 102,500 spectators, including 1,000 international visitors, and about 2,490 overnight stays.
Parma Calcio 1913's 8 home matches accounted for €3.2 million. The largest single match was Parma Calcio 1913–Bologna Football Club 1909 (Serie A, 7 Nov 2026) at €610,000.
| Season 2026–27, through 7 Nov 2026 | €3.2 million | 8 matches |
|---|---|---|
| Season 2025–26, full season | €12.0 million | 21 matches |
| International visitors, season to date | 1,000 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- FC Internazionale Milano's Milan Matches Reach €28.3m, the Most of Any Serie A ClubWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- DFB-Pokal Accounts for 64% of €38.3m in Economic Activation in Oct. 27-29 Midweek RoundMidweek Round, 27–29 Oct
- AC Milan-Bologna Football Club 1909 Accounts for 37% of Serie A Matchday 9's €12.8mMidweek Round, 27–29 Oct
- Serie A Matchday 7 Generates €14.7m in Economic Activation, 10% Above 2026-27 AverageWeekend, 16–19 Oct
- Premier League Accounts for 26% of €76.1m in Economic Activation Over Oct. 16-19 WeekendWeekend, 16–19 Oct
- Versus average 2018–2025
- −27%
- Last full season, 2025–26
- €12.0m
- Average 2018–2025
- €6.9m
Economic activation per fixture: €0.40m against an average of €0.55m
Rank 68, 21 fixtures
Per season, 5 seasons, COVID-affected seasons excluded
Analytics
Parma is running 20% behind its usual pace after 8 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (5 seasons, COVID-affected seasons excluded). A usual full season closes near €11.3m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.13m | €0.13m |
| 2 | €0.61m | €0.72m |
| 3 | €0.75m | €1.2m |
| 4 | €1.2m | €1.8m |
| 5 | €1.8m | €2.3m |
| 6 | €2.2m | €2.9m |
| 7 | €2.6m | €3.4m |
| 8 | €3.2m | €4.0m |
Parma is hospitality-led: 55% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Parma | All host cities |
|---|---|---|
| Accommodation | 8.4% | 24.2% |
| Hospitality | 54.7% | 38.3% |
| Transport | 26.4% | 25.6% |
| Retail | 10.5% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (8 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure