Host city, Italy · Serie A, Coppa Italia
Reggio Emilia
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 7 fixtures In progress
Football fixtures hosted in Reggio Emilia have activated €2.7m in the city's real economy in the season 2026–27 to date, across 7 fixtures, ranking 107th among host cities assessed by Reputation League.
Season brief · 2026–27, through 2 Nov 2026
Reggio Emilia: €2.7m From Football, 21% Above the Same Date of 2025–26
The 7 matches hosted in Reggio Emilia in the 2026–27 season through 2 Nov 2026 generated €2.7 million for the city's real economy, according to Reputation League. Reggio Emilia ranks 107th among European host cities assessed and 15th in Italy. At the same date of the 2025–26 season, the figure stood at €2.2 million: 21% more in 2026–27. Over the full 2025–26 season, football generated €8.9 million in Reggio Emilia across 20 matches.
Hospitality accounted for €1.4 million, transport €720,000, retail €300,000 and accommodation €270,000. The matches drew 82,200 spectators, including 826 international visitors, and about 2,660 overnight stays.
US Sassuolo Calcio's 7 home matches accounted for €2.7 million. The largest single match was US Sassuolo Calcio–AC Milan (Serie A, 11 Oct 2026) at €730,000.
| Season 2026–27, through 2 Nov 2026 | €2.7 million | 7 matches |
|---|---|---|
| Season 2025–26, same date | €2.2 million | |
| Season 2025–26, full season | €8.9 million | 20 matches |
| International visitors, season to date | 826 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 2 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- AC Milan Moves to the Top of Serie A With €24.9m Generated in Milan as Serie A Matchday 10 Generates €12.9mWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- DFB-Pokal Accounts for 64% of €38.3m in Economic Activation in Oct. 27-29 Midweek RoundMidweek Round, 27–29 Oct
- AC Milan-Bologna Football Club 1909 Accounts for 37% of Serie A Matchday 9's €12.8mMidweek Round, 27–29 Oct
- FC Internazionale Milano Moves to the Top of Milan's Football Economy as Serie A Matchday 6 Generates €12.2mWeekend, 9–12 Oct
- Premier League Accounts for 31% of €73.6m in Economic Activation Over Oct. 9-12 WeekendWeekend, 9–12 Oct
- Versus average 2016–2025
- +5%
- Last full season, 2025–26
- €8.9m
- Average 2016–2025
- €6.7m
Economic activation per fixture: €0.39m against an average of €0.37m
Rank 82, 20 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Reggio Emilia is running 11% ahead of its usual pace after 7 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €7.4m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.14m | €0.16m |
| 2 | €0.42m | €0.59m |
| 3 | €0.46m | €1.0m |
| 4 | €1.0m | €1.4m |
| 5 | €1.8m | €1.8m |
| 6 | €2.3m | €2.2m |
| 7 | €2.7m | €2.5m |
Reggio Emilia is hospitality-led: 52% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Reggio Emilia | All host cities |
|---|---|---|
| Accommodation | 10.1% | 24.2% |
| Hospitality | 52.5% | 38.3% |
| Transport | 26.5% | 25.6% |
| Retail | 10.9% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (7 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure