Host city, Italy · Serie A, Coppa Italia
Udine
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 8 fixtures In progress
Football fixtures hosted in Udine have activated €5.0m in the city's real economy in the season 2026–27 to date, across 8 fixtures, ranking 72nd among host cities assessed by Reputation League.
Season brief · 2026–27, through 31 Oct 2026
Udine: €5.0m From Football, the Highest at This Point of the Season Since 2016–17
The 8 matches hosted in Udine in the 2026–27 season through 31 Oct 2026 generated €5.0 million for the city's real economy, according to Reputation League. Udine ranks 72nd among European host cities assessed and 9th in Italy. At the same date of the 2025–26 season, the figure stood at €3.1 million: 58% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €4.5 million, in 2022–23. Over the full 2025–26 season, football generated €14.5 million in Udine across 21 matches.
Hospitality accounted for €2.6 million, transport €1.3 million, retail €540,000 and accommodation €510,000. The matches drew 149,500 spectators, including 1,710 international visitors, and about 4,740 overnight stays.
Udinese Calcio's 8 home matches accounted for €5.0 million. The largest single match was Udinese Calcio–AS Roma (Serie A, 31 Oct 2026) at €860,000.
| Season 2026–27, through 31 Oct 2026 | €5.0 million | 8 matches |
|---|---|---|
| Season 2025–26, same date | €3.1 million | |
| Previous best at this date (2022–23) | €4.5 million | |
| Season 2025–26, full season | €14.5 million | 21 matches |
| International visitors, season to date | 1,710 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 31 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- AC Milan Moves to the Top of Serie A With €24.9m Generated in Milan as Serie A Matchday 10 Generates €12.9mWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- FC Internazionale Milano-ACF Fiorentina Accounts for 39% of Serie A Matchday 8's €11.9mWeekend, 23–26 Oct
- Serie A Matchday 7 Generates €14.7m in Economic Activation, 10% Above 2026-27 AverageWeekend, 16–19 Oct
- Premier League Accounts for 26% of €76.1m in Economic Activation Over Oct. 16-19 WeekendWeekend, 16–19 Oct
- Versus average 2016–2025
- +6%
- Last full season, 2025–26
- €14.5m
- Average 2016–2025
- €12.2m
Economic activation per fixture: €0.62m against an average of €0.59m
Rank 63, 21 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Udine is running 20% ahead of its usual pace after 8 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €12.3m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.13m | €0.19m |
| 2 | €0.91m | €0.74m |
| 3 | €1.0m | €1.3m |
| 4 | €1.8m | €1.8m |
| 5 | €2.5m | €2.4m |
| 6 | €3.3m | €3.0m |
| 7 | €4.1m | €3.5m |
| 8 | €5.0m | €4.1m |
Udine is hospitality-led: 52% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Udine | All host cities |
|---|---|---|
| Accommodation | 10.2% | 24.2% |
| Hospitality | 52.3% | 38.3% |
| Transport | 26.6% | 25.6% |
| Retail | 10.9% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (8 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure