Club · ESPeriod 2026–27
Real Madrid
€21.1m
Attributed economic activation · rank #1
8 fixtures in season 2026–27
Per fixture€2.6m
Best period2024–25 · €163m
All periods tracked€1.23bn
Competitions2
By competition · 2026–27
- LaLiga7 fixtures€10.8m
- Champions League1 fixture€10.4m
Fixtures · 2026–27
Whole-event activation of every assessed fixture, and the share attributed to Real Madrid. H home · A away · N neutral venue.
| Date | Competition | Match | Venue | Host city | Whole event | To Real Madrid |
|---|---|---|---|---|---|---|
| 20 Sep 2026 | LaLiga | Atlético de Madrid - Real Madrid | A | Madrid | €3.7m | €0.08m |
| 15 Sep 2026 | LaLiga | Elche - Real Madrid | A | Elche | €1.2m | €0.05m |
| 12 Sep 2026 | LaLiga | Real Madrid - Rayo Vallecano | H | Madrid | €3.8m | €3.4m |
| 8 Sep 2026 | Champions League | Real Madrid - Inter | H | Madrid | €11.7m | €10.4m |
| 4 Sep 2026 | LaLiga | Real Betis - Real Madrid | A | Seville | €2.6m | €0.05m |
| 30 Aug 2026 | LaLiga | Real Madrid - Málaga | H | Madrid | €4.0m | €3.6m |
| 26 Aug 2026 | LaLiga | Real Madrid - Real Sociedad | H | Madrid | €3.8m | €3.4m |
| 22 Aug 2026 | LaLiga | Espanyol - Real Madrid | A | Cornellà de Llobregat | €2.1m | €0.14m |
Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Real Madrid in every fixture played · conservative floor estimate