Club · ESPeriod 2021–22
Real Madrid
€95.2m
Attributed economic activation · rank #8
54 fixtures in season 2021–22
Per fixture€1.8m
Best period2024–25 · €163m
All periods tracked€1.23bn
Competitions3
By competition · 2021–22
- Champions League13 fixtures€56.9m
- LaLiga38 fixtures€37.8m
- Copa del Rey3 fixtures€0.45m
Fixtures · 2021–22
Whole-event activation of every assessed fixture, and the share attributed to Real Madrid. H home · A away · N neutral venue.
| Date | Competition | Match | Venue | Host city | Whole event | To Real Madrid |
|---|---|---|---|---|---|---|
| 28 May 2022 | Champions League | Liverpool - Real Madrid | N | Saint-Denis | €21.8m | €10.0m |
| 20 May 2022 | LaLiga | Real Madrid - Real Betis | H | Madrid | €2.8m | €2.5m |
| 15 May 2022 | LaLiga | Cádiz - Real Madrid | A | Cádiz | €0.79m | €0.05m |
| 12 May 2022 | LaLiga | Real Madrid - Levante | H | Madrid | €2.0m | €1.8m |
| 8 May 2022 | LaLiga | Atlético de Madrid - Real Madrid | A | Madrid | €3.4m | €0.08m |
| 4 May 2022 | Champions League | Real Madrid - Manchester City | H | Madrid | €11.5m | €9.8m |
| 30 Apr 2022 | LaLiga | Real Madrid - Espanyol | H | Madrid | €3.2m | €2.8m |
| 26 Apr 2022 | Champions League | Manchester City - Real Madrid | A | Manchester | €9.1m | €0.72m |
| 20 Apr 2022 | LaLiga | Osasuna - Real Madrid | A | Pamplona | €0.86m | €0.05m |
| 17 Apr 2022 | LaLiga | Sevilla - Real Madrid | A | Seville | €1.6m | €0.05m |
| 12 Apr 2022 | Champions League | Real Madrid - Chelsea | H | Madrid | €11.2m | €9.5m |
| 9 Apr 2022 | LaLiga | Real Madrid - Getafe | H | Madrid | €2.7m | €2.4m |
| 6 Apr 2022 | Champions League | Chelsea - Real Madrid | A | London | €11.3m | €1.3m |
| 2 Apr 2022 | LaLiga | Celta Vigo - Real Madrid | A | Vigo | €0.64m | €0.05m |
| 20 Mar 2022 | LaLiga | Real Madrid - FC Barcelona | H | Madrid | €3.2m | €2.8m |
| 14 Mar 2022 | LaLiga | Mallorca - Real Madrid | A | Palma | €0.70m | €0.05m |
| 9 Mar 2022 | Champions League | Real Madrid - Paris Saint-Germain | H | Madrid | €11.2m | €9.5m |
| 5 Mar 2022 | LaLiga | Real Madrid - Real Sociedad | H | Madrid | €2.8m | €2.5m |
| 26 Feb 2022 | LaLiga | Rayo Vallecano - Real Madrid | A | Madrid | €0.53m | €0.08m |
| 19 Feb 2022 | LaLiga | Real Madrid - Alavés | H | Madrid | €2.2m | €2.0m |
| 15 Feb 2022 | Champions League | Paris Saint-Germain - Real Madrid | A | Paris | €11.7m | €1.1m |
| 12 Feb 2022 | LaLiga | Villarreal - Real Madrid | A | Vila-real | €0.72m | €0.05m |
| 6 Feb 2022 | LaLiga | Real Madrid - Granada | H | Madrid | €1.9m | €1.7m |
| 3 Feb 2022 | Copa del Rey | Athletic Club - Real Madrid | A | Bilbao | €3.0m | €0.16m |
| 23 Jan 2022 | LaLiga | Real Madrid - Elche | H | Madrid | €2.1m | €1.9m |
| 20 Jan 2022 | Copa del Rey | Elche - Real Madrid | A | Elche | €1.5m | €0.12m |
| 8 Jan 2022 | LaLiga | Real Madrid - Valencia | H | Madrid | €2.1m | €1.9m |
| 5 Jan 2022 | Copa del Rey | Alcoyano - Real Madrid | A | — | €0.38m | €0.16m |
| 2 Jan 2022 | LaLiga | Getafe - Real Madrid | A | Getafe | €0.63m | €0.08m |
| 22 Dec 2021 | LaLiga | Athletic Club - Real Madrid | A | Bilbao | €1.7m | €0.05m |
| 19 Dec 2021 | LaLiga | Real Madrid - Cádiz | H | Madrid | €2.1m | €1.8m |
| 12 Dec 2021 | LaLiga | Real Madrid - Atlético de Madrid | H | Madrid | €2.7m | €2.4m |
| 7 Dec 2021 | Champions League | Real Madrid - Inter | H | Madrid | €7.0m | €6.1m |
| 4 Dec 2021 | LaLiga | Real Sociedad - Real Madrid | A | Donostia / San Sebastián | €1.4m | €0.05m |
| 1 Dec 2021 | LaLiga | Real Madrid - Athletic Club | H | Madrid | €1.8m | €1.6m |
| 28 Nov 2021 | LaLiga | Real Madrid - Sevilla | H | Madrid | €2.4m | €2.1m |
| 24 Nov 2021 | Champions League | Sheriff - Real Madrid | A | Tiraspol | €0.49m | €0.18m |
| 21 Nov 2021 | LaLiga | Granada - Real Madrid | A | Granada | €0.71m | €0.05m |
| 6 Nov 2021 | LaLiga | Real Madrid - Rayo Vallecano | H | Madrid | €2.3m | €2.0m |
| 3 Nov 2021 | Champions League | Real Madrid - Shakhtar | H | Madrid | €5.9m | €5.1m |
| 30 Oct 2021 | LaLiga | Elche - Real Madrid | A | Elche | €0.93m | €0.05m |
| 27 Oct 2021 | LaLiga | Real Madrid - Osasuna | H | Madrid | €1.9m | €1.7m |
| 24 Oct 2021 | LaLiga | FC Barcelona - Real Madrid | A | Barcelona | €4.5m | €0.07m |
| 19 Oct 2021 | Champions League | Shakhtar - Real Madrid | A | Donetsk | €2.8m | €0.18m |
| 3 Oct 2021 | LaLiga | Espanyol - Real Madrid | A | Cornellà de Llobregat | €1.2m | €0.07m |
| 28 Sep 2021 | Champions League | Real Madrid - Sheriff | H | Madrid | €3.8m | €3.1m |
| 25 Sep 2021 | LaLiga | Real Madrid - Villarreal | H | Madrid | €1.3m | €1.1m |
| 22 Sep 2021 | LaLiga | Real Madrid - Mallorca | H | Madrid | €1.1m | €0.90m |
| 19 Sep 2021 | LaLiga | Valencia - Real Madrid | A | València | €1.2m | €0.06m |
| 15 Sep 2021 | Champions League | Inter - Real Madrid | A | Milano | €6.2m | €0.41m |
| 12 Sep 2021 | LaLiga | Real Madrid - Celta Vigo | H | Madrid | €1.1m | €0.89m |
| 28 Aug 2021 | LaLiga | Real Betis - Real Madrid | A | Seville | €0.88m | €0.05m |
| 22 Aug 2021 | LaLiga | Levante - Real Madrid | A | València | €0.45m | €0.06m |
| 14 Aug 2021 | LaLiga | Alavés - Real Madrid | A | Vitoria-Gasteiz | €0.16m | €0.05m |
Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Real Madrid in every fixture played · conservative floor estimate