Club · ESPeriod 2025–26
Real Madrid
€146m
Attributed economic activation · rank #6
54 fixtures in season 2025–26
Per fixture€2.7m
Best period2024–25 · €163m
All periods tracked€1.23bn
Competitions3
By competition · 2025–26
- Champions League14 fixtures€80.2m
- LaLiga38 fixtures€65.8m
- Copa del Rey2 fixtures€0.32m
Fixtures · 2025–26
Whole-event activation of every assessed fixture, and the share attributed to Real Madrid. H home · A away · N neutral venue.
| Date | Competition | Match | Venue | Host city | Whole event | To Real Madrid |
|---|---|---|---|---|---|---|
| 23 May 2026 | LaLiga | Real Madrid - Athletic Club | H | Madrid | €3.7m | €3.3m |
| 17 May 2026 | LaLiga | Sevilla - Real Madrid | A | Seville | €1.6m | €0.05m |
| 14 May 2026 | LaLiga | Real Madrid - Real Oviedo | H | Madrid | €3.3m | €3.0m |
| 10 May 2026 | LaLiga | FC Barcelona - Real Madrid | H | Barcelona | €3.2m | €0.07m |
| 3 May 2026 | LaLiga | Espanyol - Real Madrid | A | Cornellà de Llobregat | €1.6m | €0.07m |
| 24 Apr 2026 | LaLiga | Real Betis - Real Madrid | A | Seville | €2.1m | €0.05m |
| 21 Apr 2026 | LaLiga | Real Madrid - Alavés | H | Madrid | €3.3m | €2.9m |
| 15 Apr 2026 | Champions League | FC Bayern München - Real Madrid | A | München | €13.9m | €0.77m |
| 10 Apr 2026 | LaLiga | Real Madrid - Girona | H | Madrid | €3.8m | €3.4m |
| 7 Apr 2026 | Champions League | Real Madrid - FC Bayern München | H | Madrid | €14.4m | €12.4m |
| 4 Apr 2026 | LaLiga | Mallorca - Real Madrid | A | Palma | €0.93m | €0.05m |
| 22 Mar 2026 | LaLiga | Real Madrid - Atlético de Madrid | H | Madrid | €4.1m | €3.7m |
| 17 Mar 2026 | Champions League | Manchester City - Real Madrid | A | Manchester | €8.9m | €0.72m |
| 14 Mar 2026 | LaLiga | Real Madrid - Elche | H | Madrid | €3.8m | €3.4m |
| 11 Mar 2026 | Champions League | Real Madrid - Manchester City | H | Madrid | €14.2m | €12.3m |
| 6 Mar 2026 | LaLiga | Celta Vigo - Real Madrid | A | Vigo | €0.89m | €0.05m |
| 2 Mar 2026 | LaLiga | Real Madrid - Getafe | H | Madrid | €3.4m | €3.1m |
| 25 Feb 2026 | Champions League | Real Madrid - Benfica | H | Madrid | €12.0m | €10.6m |
| 21 Feb 2026 | LaLiga | Osasuna - Real Madrid | A | Pamplona | €0.91m | €0.05m |
| 17 Feb 2026 | Champions League | Benfica - Real Madrid | A | Lisbon | €9.6m | €0.35m |
| 14 Feb 2026 | LaLiga | Real Madrid - Real Sociedad | H | Madrid | €3.9m | €3.5m |
| 8 Feb 2026 | LaLiga | Valencia - Real Madrid | A | València | €2.2m | €0.06m |
| 1 Feb 2026 | LaLiga | Real Madrid - Rayo Vallecano | H | Madrid | €3.8m | €3.4m |
| 28 Jan 2026 | Champions League | Benfica - Real Madrid | A | Lisbon | €9.3m | €0.35m |
| 24 Jan 2026 | LaLiga | Villarreal - Real Madrid | A | Vila-real | €0.83m | €0.05m |
| 20 Jan 2026 | Champions League | Real Madrid - Monaco | H | Madrid | €11.5m | €10.2m |
| 17 Jan 2026 | LaLiga | Real Madrid - Levante | H | Madrid | €3.7m | €3.3m |
| 14 Jan 2026 | Copa del Rey | Albacete - Real Madrid | A | Albacete | €1.3m | €0.16m |
| 4 Jan 2026 | LaLiga | Real Madrid - Real Betis | H | Madrid | €4.0m | €3.6m |
| 20 Dec 2025 | LaLiga | Real Madrid - Sevilla | H | Madrid | €3.8m | €3.4m |
| 17 Dec 2025 | Copa del Rey | Talavera - Real Madrid | A | Talavera de la Reina | €0.33m | €0.16m |
| 14 Dec 2025 | LaLiga | Alavés - Real Madrid | A | Vitoria-Gasteiz | €0.78m | €0.05m |
| 10 Dec 2025 | Champions League | Real Madrid - Manchester City | H | Madrid | €12.0m | €10.7m |
| 7 Dec 2025 | LaLiga | Real Madrid - Celta Vigo | H | Madrid | €3.9m | €3.5m |
| 3 Dec 2025 | LaLiga | Athletic Club - Real Madrid | A | Bilbao | €2.1m | €0.05m |
| 30 Nov 2025 | LaLiga | Girona - Real Madrid | A | Girona | €0.57m | €0.05m |
| 26 Nov 2025 | Champions League | Olympiacos - Real Madrid | A | Piraeus | €5.4m | €0.41m |
| 23 Nov 2025 | LaLiga | Elche - Real Madrid | A | Elche | €1.3m | €0.05m |
| 9 Nov 2025 | LaLiga | Rayo Vallecano - Real Madrid | A | Madrid | €0.77m | €0.08m |
| 4 Nov 2025 | Champions League | Liverpool - Real Madrid | A | Liverpool | €6.6m | €0.24m |
| 1 Nov 2025 | LaLiga | Real Madrid - Valencia | H | Madrid | €4.0m | €3.6m |
| 26 Oct 2025 | LaLiga | Real Madrid - FC Barcelona | H | Madrid | €4.1m | €3.7m |
| 22 Oct 2025 | Champions League | Real Madrid - Juventus | H | Madrid | €11.9m | €10.6m |
| 19 Oct 2025 | LaLiga | Getafe - Real Madrid | A | Getafe | €0.53m | €0.08m |
| 4 Oct 2025 | LaLiga | Real Madrid - Villarreal | H | Madrid | €4.0m | €3.6m |
| 30 Sep 2025 | Champions League | Kairat Almaty - Real Madrid | A | Almaty | €2.2m | €0.22m |
| 27 Sep 2025 | LaLiga | Atlético de Madrid - Real Madrid | A | Madrid | €3.7m | €0.08m |
| 23 Sep 2025 | LaLiga | Levante - Real Madrid | A | València | €1.1m | €0.06m |
| 20 Sep 2025 | LaLiga | Real Madrid - Espanyol | H | Madrid | €3.9m | €3.5m |
| 16 Sep 2025 | Champions League | Real Madrid - Olympique de Marseille | H | Madrid | €11.6m | €10.3m |
| 13 Sep 2025 | LaLiga | Real Sociedad - Real Madrid | A | Donostia / San Sebastián | €1.5m | €0.05m |
| 30 Aug 2025 | LaLiga | Real Madrid - Mallorca | H | Madrid | €3.8m | €3.5m |
| 24 Aug 2025 | LaLiga | Real Oviedo - Real Madrid | A | Oviedo | €1.2m | €0.05m |
| 19 Aug 2025 | LaLiga | Real Madrid - Osasuna | H | Madrid | €3.6m | €3.3m |
Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Real Madrid in every fixture played · conservative floor estimate