Club · NLPeriod 2021–22
Ajax
€40.3m
Attributed economic activation · rank #27
8 fixtures in season 2021–22
Per fixture€5.0m
Best period2016–17 · €77.8m
All periods tracked€419m
Competitions1
By competition · 2021–22
- Champions League8 fixtures€40.3m
Fixtures · 2021–22
Whole-event activation of every assessed fixture, and the share attributed to Ajax. H home · A away · N neutral venue.
| Date | Competition | Match | Venue | Host city | Whole event | To Ajax |
|---|---|---|---|---|---|---|
| 15 Mar 2022 | Champions League | Ajax - Benfica | H | Amsterdam | €13.7m | €11.5m |
| 23 Feb 2022 | Champions League | Benfica - Ajax | A | Lisbon | €9.5m | €0.73m |
| 7 Dec 2021 | Champions League | Ajax - Sporting CP | H | Amsterdam | €8.4m | €7.2m |
| 24 Nov 2021 | Champions League | Beşiktaş - Ajax | A | Istanbul | €2.4m | €0.55m |
| 3 Nov 2021 | Champions League | Borussia Dortmund - Ajax | A | Dortmund | €7.1m | €0.29m |
| 19 Oct 2021 | Champions League | Ajax - Borussia Dortmund | H | Amsterdam | €11.4m | €10.0m |
| 28 Sep 2021 | Champions League | Ajax - Beşiktaş | H | Amsterdam | €11.1m | €9.7m |
| 15 Sep 2021 | Champions League | Sporting CP - Ajax | A | Lisbon | €3.0m | €0.35m |
Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Ajax in every fixture played · conservative floor estimate