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Ajax

€419m
Attributed economic activation · rank #28
82 fixtures in all periods tracked
All periods2025–262024–252023–242022–232021–222020–212019–202018–192016–17
Per fixture€5.1m
Best period2016–17 · €77.8m
All periods tracked€419m
Competitions3

By season

By competition · All periods

  • Champions League41 fixtures€205m
  • Europa League37 fixtures€192m
  • Conference League4 fixtures€21.5m

Fixtures · All periods

Whole-event activation of every assessed fixture, and the share attributed to Ajax. H home · A away · N neutral venue.

DateCompetitionMatchVenueHost cityWhole eventTo Ajax
28 Jan 2026Champions LeagueAjax - OlympiacosHAmsterdam€11.0m€9.5m
20 Jan 2026Champions LeagueVillarreal - AjaxAVila-real€1.7m€0.29m
10 Dec 2025Champions LeagueQarabağ - AjaxABaku€2.9m€0.21m
25 Nov 2025Champions LeagueAjax - BenficaHAmsterdam€10.8m€9.4m
5 Nov 2025Champions LeagueAjax - GalatasarayHAmsterdam€10.8m€9.4m
22 Oct 2025Champions LeagueChelsea - AjaxALondon€9.5m€0.64m
30 Sep 2025Champions LeagueOlympique de Marseille - AjaxAMarseille€8.8m€0.30m
17 Sep 2025Champions LeagueAjax - InterHAmsterdam€11.1m€9.6m
13 Mar 2025Europa LeagueEintracht Frankfurt - AjaxAFrankfurt am Main€10.6m€0.78m
6 Mar 2025Europa LeagueAjax - Eintracht FrankfurtHAmsterdam€13.3m€11.2m
20 Feb 2025Europa LeagueAjax - Union SGHAmsterdam€11.0m€9.6m
13 Feb 2025Europa LeagueUnion SG - AjaxAForest / Brussels€1.5m€0.33m
30 Jan 2025Europa LeagueAjax - GalatasarayHAmsterdam€11.5m€10.0m
23 Jan 2025Europa LeagueRFS - AjaxARiga€1.0m€0.21m
12 Dec 2024Europa LeagueAjax - LazioHAmsterdam€10.6m€9.2m
28 Nov 2024Europa LeagueReal Sociedad - AjaxADonostia / San Sebastián€5.0m€0.38m
7 Nov 2024Europa LeagueAjax - M. Tel-AvivHAmsterdam€11.4m€9.9m
24 Oct 2024Europa LeagueQarabağ - AjaxABaku€2.6m€0.21m
3 Oct 2024Europa LeagueSlavia Praha - AjaxAPrague€2.9m€0.36m
26 Sep 2024Europa LeagueAjax - BeşiktaşHAmsterdam€11.4m€10.0m
14 Mar 2024Conference LeagueAston Villa - AjaxABirmingham€5.4m€0.55m
7 Mar 2024Conference LeagueAjax - Aston VillaHAmsterdam€13.2m€11.0m
22 Feb 2024Conference LeagueBodø/Glimt - AjaxABodø€1.1m€0.30m
15 Feb 2024Conference LeagueAjax - Bodø/GlimtHAmsterdam€11.1m€9.6m
14 Dec 2023Europa LeagueAjax - AEK AthensHAmsterdam€11.4m€10.0m
30 Nov 2023Europa LeagueOlympique de Marseille - AjaxAMarseille€8.1m€0.30m
9 Nov 2023Europa LeagueAjax - Brighton & Hove AlbionHAmsterdam€11.0m€9.6m
26 Oct 2023Europa LeagueBrighton & Hove Albion - AjaxABrighton€4.4m€0.33m
5 Oct 2023Europa LeagueAEK Athens - AjaxAAthens€4.9m€0.41m
21 Sep 2023Europa LeagueAjax - Olympique de MarseilleHAmsterdam€11.2m€9.8m
23 Feb 2023Europa LeagueUnion Berlin - AjaxABerlin€3.6m€0.40m
16 Feb 2023Europa LeagueAjax - Union BerlinHAmsterdam€11.5m€10.0m
1 Nov 2022Champions LeagueRangers - AjaxAGlasgow€5.8m€0.26m
26 Oct 2022Champions LeagueAjax - LiverpoolHAmsterdam€11.3m€9.8m
12 Oct 2022Champions LeagueNapoli - AjaxANapoli€6.2m€0.26m
4 Oct 2022Champions LeagueAjax - NapoliHAmsterdam€11.2m€9.8m
13 Sep 2022Champions LeagueLiverpool - AjaxALiverpool€5.8m€0.24m
7 Sep 2022Champions LeagueAjax - RangersHAmsterdam€11.2m€9.8m
15 Mar 2022Champions LeagueAjax - BenficaHAmsterdam€13.7m€11.5m
23 Feb 2022Champions LeagueBenfica - AjaxALisbon€9.5m€0.73m
7 Dec 2021Champions LeagueAjax - Sporting CPHAmsterdam€8.4m€7.2m
24 Nov 2021Champions LeagueBeşiktaş - AjaxAIstanbul€2.4m€0.55m
3 Nov 2021Champions LeagueBorussia Dortmund - AjaxADortmund€7.1m€0.29m
19 Oct 2021Champions LeagueAjax - Borussia DortmundHAmsterdam€11.4m€10.0m
28 Sep 2021Champions LeagueAjax - BeşiktaşHAmsterdam€11.1m€9.7m
15 Sep 2021Champions LeagueSporting CP - AjaxALisbon€3.0m€0.35m
3 Nov 2020Champions LeagueMidtjylland - AjaxAHerning€0.02m€0.02m
27 Feb 2020Europa LeagueAjax - GetafeHAmsterdam€13.0m€10.9m
20 Feb 2020Europa LeagueGetafe - AjaxAGetafe€2.6m€0.80m
10 Dec 2019Champions LeagueAjax - ValenciaHAmsterdam€11.0m€9.6m
27 Nov 2019Champions LeagueLOSC Lille - AjaxAVilleneuve-d’Ascq€5.7m€0.26m
5 Nov 2019Champions LeagueChelsea - AjaxALondon€9.5m€0.64m
23 Oct 2019Champions LeagueAjax - ChelseaHAmsterdam€11.1m€9.7m
2 Oct 2019Champions LeagueValencia - AjaxAValència€5.3m€0.28m
17 Sep 2019Champions LeagueAjax - LOSC LilleHAmsterdam€10.9m€9.5m
8 May 2019Champions LeagueAjax - Tottenham HotspurHAmsterdam€13.3m€11.2m
30 Apr 2019Champions LeagueTottenham Hotspur - AjaxALondon€17.6m€1.3m
16 Apr 2019Champions LeagueJuventus - AjaxATorino€5.8m€0.55m
10 Apr 2019Champions LeagueAjax - JuventusHAmsterdam€12.8m€10.6m
5 Mar 2019Champions LeagueReal Madrid - AjaxAMadrid€14.4m€0.80m
13 Feb 2019Champions LeagueAjax - Real MadridHAmsterdam€13.3m€11.1m
12 Dec 2018Champions LeagueAjax - FC Bayern MünchenHAmsterdam€11.1m€9.6m
27 Nov 2018Champions LeagueAEK Athens - AjaxAAthens€4.3m€0.41m
7 Nov 2018Champions LeagueBenfica - AjaxALisbon€7.5m€0.35m
23 Oct 2018Champions LeagueAjax - BenficaHAmsterdam€11.1m€9.7m
2 Oct 2018Champions LeagueFC Bayern München - AjaxAMünchen€10.9m€0.37m
19 Sep 2018Champions LeagueAjax - AEK AthensHAmsterdam€11.1m€9.6m
24 May 2017Europa LeagueAjax - Manchester UnitedNStockholm€18.9m€8.7m
11 May 2017Europa LeagueOlympique Lyonnais - AjaxADécines-Charpieu€8.7m€0.65m
3 May 2017Europa LeagueAjax - Olympique LyonnaisHAmsterdam€13.2m€11.0m
20 Apr 2017Europa LeagueSchalke 04 - AjaxAGelsenkirchen€8.2m€0.61m
13 Apr 2017Europa LeagueAjax - Schalke 04HAmsterdam€13.3m€11.1m
16 Mar 2017Europa LeagueAjax - CopenhagenHAmsterdam€13.2m€11.1m
9 Mar 2017Europa LeagueCopenhagen - AjaxACopenhagen€6.8m€0.93m
23 Feb 2017Europa LeagueAjax - Legia WarszawaHAmsterdam€13.2m€11.1m
16 Feb 2017Europa LeagueLegia Warszawa - AjaxAWarsaw€3.8m€0.53m
8 Dec 2016Europa LeagueStandard Liège - AjaxALiege€2.8m€0.32m
24 Nov 2016Europa LeagueAjax - PanathinaikosHAmsterdam€8.7m€7.4m
3 Nov 2016Europa LeagueAjax - Celta VigoHAmsterdam€9.4m€8.1m
20 Oct 2016Europa LeagueCelta Vigo - AjaxAVigo€2.3m€0.29m
29 Sep 2016Europa LeagueAjax - Standard LiègeHAmsterdam€6.6m€5.6m
15 Sep 2016Europa LeaguePanathinaikos - AjaxAAthens€2.2m€0.41m

Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Ajax in every fixture played · conservative floor estimate

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