Club · NLPeriod 2025–26
Ajax
€39.4m
Attributed economic activation · rank #45
8 fixtures in season 2025–26
Per fixture€4.9m
Best period2016–17 · €77.8m
All periods tracked€419m
Competitions1
By competition · 2025–26
- Champions League8 fixtures€39.4m
Fixtures · 2025–26
Whole-event activation of every assessed fixture, and the share attributed to Ajax. H home · A away · N neutral venue.
| Date | Competition | Match | Venue | Host city | Whole event | To Ajax |
|---|---|---|---|---|---|---|
| 28 Jan 2026 | Champions League | Ajax - Olympiacos | H | Amsterdam | €11.0m | €9.5m |
| 20 Jan 2026 | Champions League | Villarreal - Ajax | A | Vila-real | €1.7m | €0.29m |
| 10 Dec 2025 | Champions League | Qarabağ - Ajax | A | Baku | €2.9m | €0.21m |
| 25 Nov 2025 | Champions League | Ajax - Benfica | H | Amsterdam | €10.8m | €9.4m |
| 5 Nov 2025 | Champions League | Ajax - Galatasaray | H | Amsterdam | €10.8m | €9.4m |
| 22 Oct 2025 | Champions League | Chelsea - Ajax | A | London | €9.5m | €0.64m |
| 30 Sep 2025 | Champions League | Olympique de Marseille - Ajax | A | Marseille | €8.8m | €0.30m |
| 17 Sep 2025 | Champions League | Ajax - Inter | H | Amsterdam | €11.1m | €9.6m |
Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Ajax in every fixture played · conservative floor estimate