National team · SEAll periods

Sweden

€99.4m
Attributed economic activation · rank #30
16 fixtures in all periods tracked
Per fixture€6.2m
Best period2026 · €53.3m
All periods tracked€99.4m
Competitions2

By competition · All periods

  • World Cup9 fixtures€72.1m
  • EURO7 fixtures€27.3m

Fixtures · All periods

Whole-event activation of every assessed fixture, and the share attributed to Sweden. H home · A away · N neutral venue.

DateCompetitionMatchVenueHost cityWhole eventTo Sweden
30 Jun 2026World CupFrance - SwedenNNew York€68.7m€24.4m
25 Jun 2026World CupJapan - SwedenNDallas€30.3m€12.1m
20 Jun 2026World CupNetherlands - SwedenNHouston€28.0m€9.9m
14 Jun 2026World CupSweden - TunisiaNMonterrey€15.1m€7.0m
29 Jun 2021EUROSweden - UkraineNGlasgow€4.6m€2.1m
23 Jun 2021EUROSweden - PolandNSaint Petersburg€3.5m€1.4m
18 Jun 2021EUROSweden - SlovakiaNSaint Petersburg€2.8m€1.3m
14 Jun 2021EUROSpain - SwedenASeville€4.0m€1.4m
7 Jul 2018World CupSweden - EnglandNSamara€10.8m€3.8m
3 Jul 2018World CupSweden - SwitzerlandNSaint Petersburg€17.3m€6.9m
27 Jun 2018World CupMexico - SwedenNEkaterinburg€5.8m€2.3m
23 Jun 2018World CupGermany - SwedenNSochi€7.8m€2.8m
18 Jun 2018World CupSweden - South KoreaNNizhny Novgorod€7.5m€3.0m
22 Jun 2016EUROSweden - BelgiumNNice€17.4m€6.9m
17 Jun 2016EUROItaly - SwedenNToulouse€8.9m€3.1m
13 Jun 2016EURORepublic of Ireland - SwedenNSaint-Denis€24.0m€11.0m

Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Sweden in every fixture played · conservative floor estimate