BundesligaPeriod 2025–26
Bundesliga Matchday 18
9 fixtures · 16–18 Jan 2026
€20.5m
Real economy activation · whole round▲ 17% vs Matchday 17
Bundesliga Matchday 18 (2025–26) activated an estimated €20.5m in the real economy across 9 fixtures, according to Reputation League. That is up 17% on Matchday 17. The top fixture was Borussia Dortmund vs St. Pauli in Dortmund (€5.9m).
Fixtures by activation
Every fixture of Bundesliga Matchday 18, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Borussia Dortmund - St. PauliDortmund · 17 Jan 2026 | €5.9m |
| 2 | Hamburger SV - Borussia MönchengladbachHamburg · 17 Jan 2026 | €3.0m |
| 3 | Stuttgart - Union BerlinStuttgart · 18 Jan 2026 | €2.9m |
| 4 | Cologne - Mainz 05Cologne · 17 Jan 2026 | €2.2m |
| 5 | RB Leipzig - Bayern MunichLeipzig · 17 Jan 2026 | €2.1m |
| 6 | Werder Bremen - Eintracht FrankfurtBremen · 16 Jan 2026 | €1.8m |
| 7 | Augsburg - FreiburgAugsburg · 18 Jan 2026 | €1.0m |
| 8 | Hoffenheim - Bayer LeverkusenSinsheim · 17 Jan 2026 | €0.96m |
| 9 | Wolfsburg - HeidenheimWolfsburg · 17 Jan 2026 | €0.66m |
Club ranking · Matchday 18
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Borussia DortmundH vs St. Pauli | €5.3m |
| 2 | Hamburger SVH vs Borussia Mönchengladbach | €2.7m |
| 3 | StuttgartH vs Union Berlin | €2.6m |
| 4 | CologneH vs Mainz 05 | €2.0m |
| 5 | RB LeipzigH vs Bayern Munich | €1.9m |
| 6 | Werder BremenH vs Eintracht Frankfurt | €1.6m |
| 7 | AugsburgH vs Freiburg | €0.93m |
| 8 | HoffenheimH vs Bayer Leverkusen | €0.86m |
| 9 | WolfsburgH vs Heidenheim | €0.61m |
| 10 | St. PauliA vs Borussia Dortmund | €0.30m |
| 11 | Borussia MönchengladbachA vs Hamburger SV | €0.15m |
| 12 | Union BerlinA vs Stuttgart | €0.15m |
| 13 | Mainz 05A vs Cologne | €0.11m |
| 14 | Bayern MunichA vs RB Leipzig | €0.11m |
| 15 | Eintracht FrankfurtA vs Werder Bremen | €0.09m |
| 16 | FreiburgA vs Augsburg | €0.06m |
| 17 | Bayer LeverkusenA vs Hoffenheim | €0.06m |
| 18 | HeidenheimA vs Wolfsburg | €0.02m |