Conference LeaguePeriod 2025–26
UEFA Conference League Round of 16 · 1st leg
8 fixtures · 12 Mar 2026
€5.9m
Real economy activation · whole round▲ 56% vs KO Play-off · 2nd leg
UEFA Conference League Round of 16 · 1st leg (2025–26) activated an estimated €5.9m in the real economy across 8 fixtures, according to Reputation League. That is up 56% on KO Play-off · 2nd leg. The top fixture was Lech Poznań vs Shakhtar Donetsk in Poznań (€1.6m).
Fixtures by activation
Every fixture of Conference League Round of 16 · 1st leg, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Lech Poznań - Shakhtar DonetskPoznań · 12 Mar 2026 | €1.6m |
| 2 | Crystal Palace - AEK LarnacaLondon · 12 Mar 2026 | €1.4m |
| 3 | AZ - Sparta PragueAlkmaar · 12 Mar 2026 | €0.84m |
| 4 | Samsunspor - Rayo VallecanoSamsun · 12 Mar 2026 | €0.68m |
| 5 | Rijeka - StrasbourgRijeka · 12 Mar 2026 | €0.38m |
| 6 | Fiorentina - Raków CzęstochowaFlorence · 12 Mar 2026 | €0.38m |
| 7 | Sigma Olomouc - Mainz 05Olomouc · 12 Mar 2026 | €0.37m |
| 8 | Celje - AEK AthensCelje · 12 Mar 2026 | €0.27m |
Club ranking · Round of 16 · 1st leg
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Lech PoznańH vs Shakhtar Donetsk | €1.3m |
| 2 | Crystal PalaceH vs AEK Larnaca | €1.0m |
| 3 | SamsunsporH vs Rayo Vallecano | €0.54m |
| 4 | AZH vs Sparta Prague | €0.52m |
| 5 | Sigma OlomoucH vs Mainz 05 | €0.26m |
| 6 | RijekaH vs Strasbourg | €0.25m |
| 7 | Sparta PragueA vs AZ | €0.24m |
| 8 | FiorentinaH vs Raków Częstochowa | €0.24m |
| 9 | AEK LarnacaA vs Crystal Palace | €0.18m |
| 10 | Shakhtar DonetskA vs Lech Poznań | €0.17m |
| 11 | CeljeH vs AEK Athens | €0.15m |
| 12 | Raków CzęstochowaA vs Fiorentina | €0.11m |
| 13 | AEK AthensA vs Celje | €0.10m |
| 14 | StrasbourgA vs Rijeka | €0.10m |
| 15 | Mainz 05A vs Sigma Olomouc | €0.08m |
| 16 | Rayo VallecanoA vs Samsunspor | €0.07m |