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Luton Town

€14.8m
Attributed economic activation · rank #274
63 fixtures in all periods tracked
All periods2025–262024–252023–242022–232021–222019–202018–192017–182016–17
Per fixture€0.23m
Best period2023–24 · €11.9m
All periods tracked€14.8m
Competitions2

By season

By competition · All periods

  • Premier League38 fixtures€10.9m
  • FA Cup25 fixtures€3.9m

Fixtures · All periods

Whole-event activation of every assessed fixture, and the share attributed to Luton Town. H home · A away · N neutral venue.

DateCompetitionMatchVenueHost cityWhole eventTo Luton Town
6 Dec 2025FA CupFleetwood Town - Luton TownAFleetwood€0.06m€0.03m
31 Oct 2025FA CupLuton Town - Forest Green RoversHLuton€0.24m€0.15m
11 Jan 2025FA CupNottingham Forest - Luton TownANottingham€1.6m€0.07m
19 May 2024Premier LeagueLuton Town - FulhamHLuton€0.64m€0.51m
11 May 2024Premier LeagueWest Ham United - Luton TownALondon€5.1m€0.14m
3 May 2024Premier LeagueLuton Town - EvertonHLuton€0.63m€0.51m
27 Apr 2024Premier LeagueWolverhampton Wanderers - Luton TownAWolverhampton€1.7m€0.07m
20 Apr 2024Premier LeagueLuton Town - BrentfordHLuton€0.63m€0.51m
13 Apr 2024Premier LeagueManchester City - Luton TownAManchester€2.9m€0.08m
6 Apr 2024Premier LeagueLuton Town - AFC BournemouthHLuton€0.63m€0.50m
3 Apr 2024Premier LeagueArsenal - Luton TownALondon€4.9m€0.14m
30 Mar 2024Premier LeagueTottenham Hotspur - Luton TownALondon€5.0m€0.14m
16 Mar 2024Premier LeagueLuton Town - Nottingham ForestHLuton€0.62m€0.50m
13 Mar 2024Premier LeagueAFC Bournemouth - Luton TownABournemouth€0.60m€0.07m
9 Mar 2024Premier LeagueCrystal Palace - Luton TownALondon€2.0m€0.14m
2 Mar 2024Premier LeagueLuton Town - Aston VillaHLuton€0.62m€0.49m
27 Feb 2024FA CupLuton Town - Manchester CityHLuton€0.59m€0.47m
21 Feb 2024Premier LeagueLiverpool - Luton TownALiverpool€2.9m€0.06m
18 Feb 2024Premier LeagueLuton Town - Manchester UnitedHLuton€0.61m€0.49m
10 Feb 2024Premier LeagueLuton Town - Sheffield UnitedHLuton€0.59m€0.47m
3 Feb 2024Premier LeagueNewcastle United - Luton TownANewcastle upon Tyne€2.8m€0.07m
30 Jan 2024Premier LeagueLuton Town - Brighton & Hove AlbionHLuton€0.58m€0.46m
27 Jan 2024FA CupEverton - Luton TownALiverpool€1.8m€0.06m
16 Jan 2024FA CupBolton Wanderers - Luton TownABolton€0.53m€0.06m
12 Jan 2024Premier LeagueBurnley - Luton TownABurnley€1.1m€0.07m
7 Jan 2024FA CupLuton Town - Bolton WanderersHLuton€0.57m€0.45m
30 Dec 2023Premier LeagueLuton Town - ChelseaHLuton€0.59m€0.47m
26 Dec 2023Premier LeagueSheffield United - Luton TownASheffield€1.6m€0.07m
23 Dec 2023Premier LeagueLuton Town - Newcastle UnitedHLuton€0.59m€0.47m
10 Dec 2023Premier LeagueLuton Town - Manchester CityHLuton€0.59m€0.47m
5 Dec 2023Premier LeagueLuton Town - ArsenalHLuton€0.59m€0.47m
2 Dec 2023Premier LeagueBrentford - Luton TownALondon (Brentford)€1.4m€0.14m
25 Nov 2023Premier LeagueLuton Town - Crystal PalaceHLuton€0.59m€0.47m
11 Nov 2023Premier LeagueManchester United - Luton TownATrafford / Greater Manchester€4.0m€0.08m
5 Nov 2023Premier LeagueLuton Town - LiverpoolHLuton€0.59m€0.47m
29 Oct 2023Premier LeagueAston Villa - Luton TownABirmingham€2.1m€0.07m
21 Oct 2023Premier LeagueNottingham Forest - Luton TownANottingham€1.6m€0.07m
7 Oct 2023Premier LeagueLuton Town - Tottenham HotspurHLuton€0.58m€0.46m
3 Oct 2023Premier LeagueLuton Town - BurnleyHLuton€0.58m€0.46m
30 Sep 2023Premier LeagueEverton - Luton TownALiverpool€1.9m€0.06m
23 Sep 2023Premier LeagueLuton Town - Wolverhampton WanderersHLuton€0.58m€0.46m
16 Sep 2023Premier LeagueFulham - Luton TownALondon€2.0m€0.14m
1 Sep 2023Premier LeagueLuton Town - West Ham UnitedHLuton€0.57m€0.45m
25 Aug 2023Premier LeagueChelsea - Luton TownALondon€3.2m€0.14m
12 Aug 2023Premier LeagueBrighton & Hove Albion - Luton TownABrighton€1.8m€0.08m
7 Feb 2023FA CupGrimsby Town - Luton TownACleethorpes€0.34m€0.06m
28 Jan 2023FA CupLuton Town - Grimsby TownHLuton€0.45m€0.34m
17 Jan 2023FA CupWigan Athletic - Luton TownAWigan€0.28m€0.06m
7 Jan 2023FA CupLuton Town - Wigan AthleticHLuton€0.30m€0.20m
2 Mar 2022FA CupLuton Town - ChelseaHLuton€0.54m€0.42m
5 Feb 2022FA CupCambridge United - Luton TownACambridge€0.39m€0.06m
9 Jan 2022FA CupLuton Town - Harrogate TownHLuton€0.26m€0.16m
4 Jan 2020FA CupAFC Bournemouth - Luton TownABournemouth€0.54m€0.07m
15 Jan 2019FA CupLuton Town - Sheffield WednesdayHLuton€0.49m€0.38m
5 Jan 2019FA CupSheffield Wednesday - Luton TownASheffield€0.90m€0.07m
2 Dec 2018FA CupBury - Luton TownABury€0.15m€0.06m
10 Nov 2018FA CupLuton Town - Wycombe WanderersHLuton€0.28m€0.19m
6 Jan 2018FA CupNewcastle United - Luton TownANewcastle upon Tyne€2.5m€0.07m
3 Dec 2017FA CupGateshead - Luton TownAGateshead€0.07m€0.03m
4 Nov 2017FA CupLuton Town - PortsmouthHLuton€0.28m€0.19m
7 Jan 2017FA CupAccrington Stanley - Luton TownAAccrington€0.08m€0.04m
3 Dec 2016FA CupLuton Town - Solihull MoorsHLuton€0.19m€0.10m
5 Nov 2016FA CupExeter City - Luton TownAExeter€0.14m€0.06m

Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Luton Town in every fixture played · conservative floor estimate

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