BundesligaPeriod 2025–26
Bundesliga Matchday 27
9 fixtures · 20–22 Mar 2026
€18.5m
Real economy activation · whole round▼ 19% vs Matchday 26
Bundesliga Matchday 27 (2025–26) activated an estimated €18.5m in the real economy across 9 fixtures, according to Reputation League. That is down 19% on Matchday 26. The top fixture was Bayern Munich vs Union Berlin in Munich (€4.7m).
Fixtures by activation
Every fixture of Bundesliga Matchday 27, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Bayern Munich - Union BerlinMunich · 21 Mar 2026 | €4.7m |
| 2 | Borussia Dortmund - Hamburger SVDortmund · 21 Mar 2026 | €4.7m |
| 3 | Cologne - Borussia MönchengladbachCologne · 21 Mar 2026 | €2.4m |
| 4 | RB Leipzig - HoffenheimLeipzig · 20 Mar 2026 | €1.6m |
| 5 | St. Pauli - FreiburgHamburg · 22 Mar 2026 | €1.1m |
| 6 | Mainz 05 - Eintracht FrankfurtMainz · 22 Mar 2026 | €1.1m |
| 7 | Augsburg - StuttgartAugsburg · 22 Mar 2026 | €1.1m |
| 8 | Wolfsburg - Werder BremenWolfsburg · 21 Mar 2026 | €1.1m |
| 9 | Heidenheim - Bayer LeverkusenHeidenheim · 21 Mar 2026 | €0.50m |
Club ranking · Matchday 27
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Bayern MunichH vs Union Berlin | €4.3m |
| 2 | Borussia DortmundH vs Hamburger SV | €4.2m |
| 3 | CologneH vs Borussia Mönchengladbach | €2.2m |
| 4 | RB LeipzigH vs Hoffenheim | €1.4m |
| 5 | Mainz 05H vs Eintracht Frankfurt | €1.0m |
| 6 | St. PauliH vs Freiburg | €1.0m |
| 7 | WolfsburgH vs Werder Bremen | €1.0m |
| 8 | AugsburgH vs Stuttgart | €1.0m |
| 9 | HeidenheimH vs Bayer Leverkusen | €0.43m |
| 10 | Union BerlinA vs Bayern Munich | €0.24m |
| 11 | Hamburger SVA vs Borussia Dortmund | €0.24m |
| 12 | Borussia MönchengladbachA vs Cologne | €0.12m |
| 13 | HoffenheimA vs RB Leipzig | €0.10m |
| 14 | Eintracht FrankfurtA vs Mainz 05 | €0.06m |
| 15 | StuttgartA vs Augsburg | €0.06m |
| 16 | FreiburgA vs St. Pauli | €0.05m |
| 17 | Werder BremenA vs Wolfsburg | €0.05m |
| 18 | Bayer LeverkusenA vs Heidenheim | €0.05m |