BundesligaPeriod 2025–26
Bundesliga Matchday 28
9 fixtures · 4–5 Apr 2026
€19.8m
Real economy activation · whole round▲ 7% vs Matchday 27
Bundesliga Matchday 28 (2025–26) activated an estimated €19.8m in the real economy across 9 fixtures, according to Reputation League. That is up 7% on Matchday 27. The top fixture was Borussia Mönchengladbach vs Heidenheim in Mönchengladbach (€3.7m).
Fixtures by activation
Every fixture of Bundesliga Matchday 28, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Borussia Mönchengladbach - HeidenheimMönchengladbach · 4 Apr 2026 | €3.7m |
| 2 | Eintracht Frankfurt - CologneFrankfurt · 5 Apr 2026 | €3.5m |
| 3 | Stuttgart - Borussia DortmundStuttgart · 4 Apr 2026 | €3.1m |
| 4 | Hamburger SV - AugsburgHamburg · 4 Apr 2026 | €2.8m |
| 5 | Werder Bremen - RB LeipzigBremen · 4 Apr 2026 | €1.8m |
| 6 | Freiburg - Bayern MunichFreiburg · 4 Apr 2026 | €1.5m |
| 7 | Bayer Leverkusen - WolfsburgLeverkusen · 4 Apr 2026 | €1.4m |
| 8 | Hoffenheim - Mainz 05Sinsheim · 4 Apr 2026 | €1.1m |
| 9 | Union Berlin - St. PauliBerlin · 5 Apr 2026 | €1.0m |
Club ranking · Matchday 28
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Borussia MönchengladbachH vs Heidenheim | €3.3m |
| 2 | Eintracht FrankfurtH vs Cologne | €3.1m |
| 3 | StuttgartH vs Borussia Dortmund | €2.8m |
| 4 | Hamburger SVH vs Augsburg | €2.5m |
| 5 | Werder BremenH vs RB Leipzig | €1.6m |
| 6 | FreiburgH vs Bayern Munich | €1.3m |
| 7 | Bayer LeverkusenH vs Wolfsburg | €1.2m |
| 8 | HoffenheimH vs Mainz 05 | €0.97m |
| 9 | Union BerlinH vs St. Pauli | €0.87m |
| 10 | HeidenheimA vs Borussia Mönchengladbach | €0.20m |
| 11 | CologneA vs Eintracht Frankfurt | €0.17m |
| 12 | Borussia DortmundA vs Stuttgart | €0.16m |
| 13 | AugsburgA vs Hamburger SV | €0.14m |
| 14 | RB LeipzigA vs Werder Bremen | €0.09m |
| 15 | Bayern MunichA vs Freiburg | €0.08m |
| 16 | WolfsburgA vs Bayer Leverkusen | €0.07m |
| 17 | Mainz 05A vs Hoffenheim | €0.05m |
| 18 | St. PauliA vs Union Berlin | €0.05m |