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Club · GBPeriod 2016–17

Sunderland

€39.6m
Attributed economic activation · rank #35
40 fixtures in season 2016–17
All periods2026–272025–262024–252023–242022–232021–222019–202018–192017–182016–17
Per fixture€0.99m
Best period2025–26 · €44.0m
All periods tracked€99.8m
Competitions2

By season

By competition · 2016–17

  • Premier League38 fixtures€38.8m
  • FA Cup2 fixtures€0.86m

Fixtures · 2016–17

Whole-event activation of every assessed fixture, and the share attributed to Sunderland. H home · A away · N neutral venue.

DateCompetitionMatchVenueHost cityWhole eventTo Sunderland
21 May 2017Premier LeagueChelsea - SunderlandALondon€3.4m€0.14m
16 May 2017Premier LeagueArsenal - SunderlandALondon€4.8m€0.14m
13 May 2017Premier LeagueSunderland - Swansea CityHSunderland€2.1m€1.8m
6 May 2017Premier LeagueHull City - SunderlandAKingston upon Hull€1.2m€0.07m
29 Apr 2017Premier LeagueSunderland - AFC BournemouthHSunderland€2.0m€1.8m
26 Apr 2017Premier LeagueMiddlesbrough - SunderlandAMiddlesbrough€1.6m€0.07m
15 Apr 2017Premier LeagueSunderland - West Ham UnitedHSunderland€2.1m€1.9m
9 Apr 2017Premier LeagueSunderland - Manchester UnitedHSunderland€2.3m€2.1m
4 Apr 2017Premier LeagueLeicester City - SunderlandALeicester€1.7m€0.07m
1 Apr 2017Premier LeagueWatford - SunderlandAWatford€1.1m€0.07m
18 Mar 2017Premier LeagueSunderland - BurnleyHSunderland€2.2m€2.0m
5 Mar 2017Premier LeagueSunderland - Manchester CityHSunderland€2.2m€1.9m
25 Feb 2017Premier LeagueEverton - SunderlandALiverpool€1.9m€0.06m
11 Feb 2017Premier LeagueSunderland - SouthamptonHSunderland€2.1m€1.9m
4 Feb 2017Premier LeagueCrystal Palace - SunderlandALondon€2.1m€0.14m
31 Jan 2017Premier LeagueSunderland - Tottenham HotspurHSunderland€2.1m€1.9m
21 Jan 2017Premier LeagueWest Bromwich Albion - SunderlandAWest Bromwich€1.3m€0.07m
17 Jan 2017FA CupBurnley - SunderlandABurnley€0.65m€0.07m
14 Jan 2017Premier LeagueSunderland - Stoke CityHSunderland€2.3m€2.0m
7 Jan 2017FA CupSunderland - BurnleyHSunderland€0.94m€0.79m
2 Jan 2017Premier LeagueSunderland - LiverpoolHSunderland€2.5m€2.2m
31 Dec 2016Premier LeagueBurnley - SunderlandABurnley€1.1m€0.07m
26 Dec 2016Premier LeagueManchester United - SunderlandATrafford / Greater Manchester€4.1m€0.08m
17 Dec 2016Premier LeagueSunderland - WatfordHSunderland€2.1m€1.9m
14 Dec 2016Premier LeagueSunderland - ChelseaHSunderland€2.2m€1.9m
10 Dec 2016Premier LeagueSwansea City - SunderlandASwansea€1.1m€0.07m
3 Dec 2016Premier LeagueSunderland - Leicester CityHSunderland€2.1m€1.9m
26 Nov 2016Premier LeagueLiverpool - SunderlandALiverpool€2.5m€0.06m
19 Nov 2016Premier LeagueSunderland - Hull CityHSunderland€2.2m€2.0m
5 Nov 2016Premier LeagueAFC Bournemouth - SunderlandABournemouth€0.59m€0.07m
29 Oct 2016Premier LeagueSunderland - ArsenalHSunderland€2.4m€2.1m
22 Oct 2016Premier LeagueWest Ham United - SunderlandALondon€4.6m€0.14m
15 Oct 2016Premier LeagueStoke City - SunderlandAStoke-on-Trent€1.5m€0.07m
1 Oct 2016Premier LeagueSunderland - West Bromwich AlbionHSunderland€2.1m€1.9m
24 Sep 2016Premier LeagueSunderland - Crystal PalaceHSunderland€2.1m€1.8m
18 Sep 2016Premier LeagueTottenham Hotspur - SunderlandALondon€2.5m€0.14m
12 Sep 2016Premier LeagueSunderland - EvertonHSunderland€2.3m€2.0m
27 Aug 2016Premier LeagueSouthampton - SunderlandASouthampton€1.6m€0.08m
21 Aug 2016Premier LeagueSunderland - MiddlesbroughHSunderland€2.3m€2.1m
13 Aug 2016Premier LeagueManchester City - SunderlandAManchester€3.0m€0.08m

Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Sunderland in every fixture played · conservative floor estimate

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