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Sunderland

€99.8m
Attributed economic activation · rank #106
99 fixtures in all periods tracked
All periods2026–272025–262024–252023–242022–232021–222019–202018–192017–182016–17
Per fixture€1.0m
Best period2025–26 · €44.0m
All periods tracked€99.8m
Competitions3

By season

By competition · All periods

  • Premier League81 fixtures€87.6m
  • FA Cup17 fixtures€6.7m
  • Europa League1 fixture€5.4m

Fixtures · All periods

Whole-event activation of every assessed fixture, and the share attributed to Sunderland. H home · A away · N neutral venue.

DateCompetitionMatchVenueHost cityWhole eventTo Sunderland
20 Sep 2026Premier LeagueManchester City - SunderlandAManchester€3.3m€0.08m
16 Sep 2026Europa LeagueSunderland - AZ AlkmaarHSunderland€6.3m€5.4m
12 Sep 2026Premier LeagueSunderland - ArsenalHSunderland€2.5m€2.2m
5 Sep 2026Premier LeagueBrentford - SunderlandALondon (Brentford)€1.2m€0.10m
30 Aug 2026Premier LeagueSunderland - FulhamHSunderland€2.5m€2.2m
22 Aug 2026Premier LeagueIpswich Town - SunderlandAIpswich€1.5m€0.40m
24 May 2026Premier LeagueSunderland - ChelseaHSunderland€2.5m€2.2m
17 May 2026Premier LeagueEverton - SunderlandALiverpool€2.5m€0.06m
9 May 2026Premier LeagueSunderland - Manchester UnitedHSunderland€2.5m€2.2m
2 May 2026Premier LeagueWolverhampton Wanderers - SunderlandAWolverhampton€1.6m€0.07m
24 Apr 2026Premier LeagueSunderland - Nottingham ForestHSunderland€2.5m€2.2m
19 Apr 2026Premier LeagueAston Villa - SunderlandABirmingham€2.2m€0.07m
12 Apr 2026Premier LeagueSunderland - Tottenham HotspurHSunderland€2.5m€2.2m
22 Mar 2026Premier LeagueNewcastle United - SunderlandANewcastle upon Tyne€2.8m€0.07m
14 Mar 2026Premier LeagueSunderland - Brighton & Hove AlbionHSunderland€2.5m€2.2m
8 Mar 2026FA CupPort Vale - SunderlandAStoke-on-Trent€0.57m€0.07m
3 Mar 2026Premier LeagueLeeds United - SunderlandALeeds€1.9m€0.07m
28 Feb 2026Premier LeagueAFC Bournemouth - SunderlandABournemouth€0.60m€0.07m
22 Feb 2026Premier LeagueSunderland - FulhamHSunderland€2.5m€2.2m
15 Feb 2026FA CupOxford United - SunderlandAOxford€0.48m€0.06m
11 Feb 2026Premier LeagueSunderland - LiverpoolHSunderland€2.5m€2.2m
7 Feb 2026Premier LeagueArsenal - SunderlandALondon€4.9m€0.14m
2 Feb 2026Premier LeagueSunderland - BurnleyHSunderland€2.5m€2.2m
24 Jan 2026Premier LeagueWest Ham United - SunderlandALondon€5.1m€0.14m
17 Jan 2026Premier LeagueSunderland - Crystal PalaceHSunderland€2.5m€2.2m
10 Jan 2026FA CupEverton - SunderlandALiverpool€2.5m€0.06m
7 Jan 2026Premier LeagueBrentford - SunderlandALondon (Brentford)€1.4m€0.14m
4 Jan 2026Premier LeagueTottenham Hotspur - SunderlandALondon€4.9m€0.14m
1 Jan 2026Premier LeagueSunderland - Manchester CityHSunderland€2.5m€2.2m
28 Dec 2025Premier LeagueSunderland - Leeds UnitedHSunderland€2.5m€2.2m
20 Dec 2025Premier LeagueBrighton & Hove Albion - SunderlandABrighton€1.8m€0.08m
14 Dec 2025Premier LeagueSunderland - Newcastle UnitedHSunderland€2.5m€2.2m
6 Dec 2025Premier LeagueManchester City - SunderlandAManchester€2.9m€0.08m
3 Dec 2025Premier LeagueLiverpool - SunderlandALiverpool€2.9m€0.06m
29 Nov 2025Premier LeagueSunderland - AFC BournemouthHSunderland€2.5m€2.2m
22 Nov 2025Premier LeagueFulham - SunderlandALondon€2.2m€0.14m
8 Nov 2025Premier LeagueSunderland - ArsenalHSunderland€2.5m€2.2m
3 Nov 2025Premier LeagueSunderland - EvertonHSunderland€2.2m€2.0m
25 Oct 2025Premier LeagueChelsea - SunderlandALondon€3.2m€0.14m
18 Oct 2025Premier LeagueSunderland - Wolverhampton WanderersHSunderland€2.5m€2.2m
4 Oct 2025Premier LeagueManchester United - SunderlandATrafford / Greater Manchester€4.1m€0.08m
27 Sep 2025Premier LeagueNottingham Forest - SunderlandANottingham€1.6m€0.07m
21 Sep 2025Premier LeagueSunderland - Aston VillaHSunderland€2.5m€2.2m
13 Sep 2025Premier LeagueCrystal Palace - SunderlandALondon€2.0m€0.14m
30 Aug 2025Premier LeagueSunderland - BrentfordHSunderland€2.5m€2.2m
23 Aug 2025Premier LeagueBurnley - SunderlandABurnley€1.1m€0.07m
16 Aug 2025Premier LeagueSunderland - West Ham UnitedHSunderland€2.5m€2.2m
11 Jan 2025FA CupSunderland - Stoke CityHSunderland€0.84m€0.70m
6 Jan 2024FA CupSunderland - Newcastle UnitedHSunderland€2.4m€2.1m
8 Feb 2023FA CupSunderland - FulhamHSunderland€1.6m€1.4m
28 Jan 2023FA CupFulham - SunderlandALondon€1.9m€0.14m
7 Jan 2023FA CupShrewsbury Town - SunderlandAShrewsbury€0.31m€0.06m
6 Nov 2021FA CupSunderland - Mansfield TownHSunderland€0.46m€0.35m
19 Nov 2019FA CupGillingham - SunderlandAGillingham€0.17m€0.06m
9 Nov 2019FA CupSunderland - GillinghamHSunderland€0.42m€0.31m
11 Dec 2018FA CupSunderland - WalsallHSunderland€0.44m€0.33m
1 Dec 2018FA CupWalsall - SunderlandAWalsall€0.15m€0.06m
11 Nov 2018FA CupPort Vale - SunderlandAStoke-on-Trent€0.38m€0.07m
6 Jan 2018FA CupMiddlesbrough - SunderlandAMiddlesbrough€1.4m€0.07m
21 May 2017Premier LeagueChelsea - SunderlandALondon€3.4m€0.14m
16 May 2017Premier LeagueArsenal - SunderlandALondon€4.8m€0.14m
13 May 2017Premier LeagueSunderland - Swansea CityHSunderland€2.1m€1.8m
6 May 2017Premier LeagueHull City - SunderlandAKingston upon Hull€1.2m€0.07m
29 Apr 2017Premier LeagueSunderland - AFC BournemouthHSunderland€2.0m€1.8m
26 Apr 2017Premier LeagueMiddlesbrough - SunderlandAMiddlesbrough€1.6m€0.07m
15 Apr 2017Premier LeagueSunderland - West Ham UnitedHSunderland€2.1m€1.9m
9 Apr 2017Premier LeagueSunderland - Manchester UnitedHSunderland€2.3m€2.1m
4 Apr 2017Premier LeagueLeicester City - SunderlandALeicester€1.7m€0.07m
1 Apr 2017Premier LeagueWatford - SunderlandAWatford€1.1m€0.07m
18 Mar 2017Premier LeagueSunderland - BurnleyHSunderland€2.2m€2.0m
5 Mar 2017Premier LeagueSunderland - Manchester CityHSunderland€2.2m€1.9m
25 Feb 2017Premier LeagueEverton - SunderlandALiverpool€1.9m€0.06m
11 Feb 2017Premier LeagueSunderland - SouthamptonHSunderland€2.1m€1.9m
4 Feb 2017Premier LeagueCrystal Palace - SunderlandALondon€2.1m€0.14m
31 Jan 2017Premier LeagueSunderland - Tottenham HotspurHSunderland€2.1m€1.9m
21 Jan 2017Premier LeagueWest Bromwich Albion - SunderlandAWest Bromwich€1.3m€0.07m
17 Jan 2017FA CupBurnley - SunderlandABurnley€0.65m€0.07m
14 Jan 2017Premier LeagueSunderland - Stoke CityHSunderland€2.3m€2.0m
7 Jan 2017FA CupSunderland - BurnleyHSunderland€0.94m€0.79m
2 Jan 2017Premier LeagueSunderland - LiverpoolHSunderland€2.5m€2.2m
31 Dec 2016Premier LeagueBurnley - SunderlandABurnley€1.1m€0.07m
26 Dec 2016Premier LeagueManchester United - SunderlandATrafford / Greater Manchester€4.1m€0.08m
17 Dec 2016Premier LeagueSunderland - WatfordHSunderland€2.1m€1.9m
14 Dec 2016Premier LeagueSunderland - ChelseaHSunderland€2.2m€1.9m
10 Dec 2016Premier LeagueSwansea City - SunderlandASwansea€1.1m€0.07m
3 Dec 2016Premier LeagueSunderland - Leicester CityHSunderland€2.1m€1.9m
26 Nov 2016Premier LeagueLiverpool - SunderlandALiverpool€2.5m€0.06m
19 Nov 2016Premier LeagueSunderland - Hull CityHSunderland€2.2m€2.0m
5 Nov 2016Premier LeagueAFC Bournemouth - SunderlandABournemouth€0.59m€0.07m
29 Oct 2016Premier LeagueSunderland - ArsenalHSunderland€2.4m€2.1m
22 Oct 2016Premier LeagueWest Ham United - SunderlandALondon€4.6m€0.14m
15 Oct 2016Premier LeagueStoke City - SunderlandAStoke-on-Trent€1.5m€0.07m
1 Oct 2016Premier LeagueSunderland - West Bromwich AlbionHSunderland€2.1m€1.9m
24 Sep 2016Premier LeagueSunderland - Crystal PalaceHSunderland€2.1m€1.8m
18 Sep 2016Premier LeagueTottenham Hotspur - SunderlandALondon€2.5m€0.14m
12 Sep 2016Premier LeagueSunderland - EvertonHSunderland€2.3m€2.0m
27 Aug 2016Premier LeagueSouthampton - SunderlandASouthampton€1.6m€0.08m
21 Aug 2016Premier LeagueSunderland - MiddlesbroughHSunderland€2.3m€2.1m
13 Aug 2016Premier LeagueManchester City - SunderlandAManchester€3.0m€0.08m

Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Sunderland in every fixture played · conservative floor estimate

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