Serie APeriod 2025–26
Serie A Matchday 26
10 fixtures · 20–23 Feb 2026
€15.5m
Real economy activation · whole round▲ 47% vs Matchday 25
Serie A Matchday 26 (2025–26) activated an estimated €15.5m in the real economy across 10 fixtures, according to Reputation League. That is up 47% on Matchday 25. The top fixture was AC Milan vs Parma in Milan (€4.6m).
Fixtures by activation
Every fixture of Serie A Matchday 26, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | AC Milan - ParmaMilan · 22 Feb 2026 | €4.6m |
| 2 | Roma - CremoneseRome · 22 Feb 2026 | €4.2m |
| 3 | Juventus - ComoTurin · 21 Feb 2026 | €1.6m |
| 4 | Genoa - TorinoGenoa · 22 Feb 2026 | €1.1m |
| 5 | Lecce - Inter MilanLecce · 21 Feb 2026 | €0.86m |
| 6 | Fiorentina - PisaFlorence · 23 Feb 2026 | €0.85m |
| 7 | Bologna - UdineseBologna · 23 Feb 2026 | €0.73m |
| 8 | Atalanta - NapoliBergamo · 22 Feb 2026 | €0.72m |
| 9 | Cagliari - LazioCagliari · 21 Feb 2026 | €0.46m |
| 10 | Sassuolo - Hellas VeronaReggio Emilia · 20 Feb 2026 | €0.35m |
Club ranking · Matchday 26
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | AC MilanH vs Parma | €4.2m |
| 2 | RomaH vs Cremonese | €3.9m |
| 3 | JuventusH vs Como | €1.5m |
| 4 | GenoaH vs Torino | €1.0m |
| 5 | LecceH vs Inter Milan | €0.80m |
| 6 | FiorentinaH vs Pisa | €0.79m |
| 7 | BolognaH vs Udinese | €0.67m |
| 8 | AtalantaH vs Napoli | €0.66m |
| 9 | CagliariH vs Lazio | €0.42m |
| 10 | SassuoloH vs Hellas Verona | €0.32m |
| 11 | CremoneseA vs Roma | €0.11m |
| 12 | ParmaA vs AC Milan | €0.10m |
| 13 | ComoA vs Juventus | €0.04m |
| 14 | TorinoA vs Genoa | €0.02m |
| 15 | UdineseA vs Bologna | €0.02m |
| 16 | Inter MilanA vs Lecce | €0.02m |
| 17 | PisaA vs Fiorentina | €0.02m |
| 18 | NapoliA vs Atalanta | €0.02m |
| 19 | Hellas VeronaA vs Sassuolo | €0.02m |
| 20 | LazioA vs Cagliari | €0.01m |