Serie APeriod 2025–26
Serie A Matchday 28
10 fixtures · 6–9 Mar 2026
€14.7m
Real economy activation · whole round▲ 25% vs Matchday 27
Serie A Matchday 28 (2025–26) activated an estimated €14.7m in the real economy across 10 fixtures, according to Reputation League. That is up 25% on Matchday 27. The top fixture was AC Milan vs Inter Milan in Milan (€5.8m).
Fixtures by activation
Every fixture of Serie A Matchday 28, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | AC Milan - Inter MilanMilan · 8 Mar 2026 | €5.8m |
| 2 | Napoli - TorinoNaples · 6 Mar 2026 | €2.0m |
| 3 | Juventus - PisaTurin · 7 Mar 2026 | €2.0m |
| 4 | Genoa - RomaGenoa · 8 Mar 2026 | €1.1m |
| 5 | Bologna - Hellas VeronaBologna · 8 Mar 2026 | €1.0m |
| 6 | Lecce - CremoneseLecce · 8 Mar 2026 | €0.99m |
| 7 | Atalanta - UdineseBergamo · 7 Mar 2026 | €0.68m |
| 8 | Fiorentina - ParmaFlorence · 8 Mar 2026 | €0.63m |
| 9 | Cagliari - ComoCagliari · 7 Mar 2026 | €0.47m |
| 10 | Lazio - SassuoloRome · 9 Mar 2026 | €0.06m |
Club ranking · Matchday 28
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | AC MilanH vs Inter Milan | €5.4m |
| 2 | NapoliH vs Torino | €1.8m |
| 3 | JuventusH vs Pisa | €1.8m |
| 4 | GenoaH vs Roma | €1.1m |
| 5 | BolognaH vs Hellas Verona | €0.97m |
| 6 | LecceH vs Cremonese | €0.92m |
| 7 | AtalantaH vs Udinese | €0.63m |
| 8 | FiorentinaH vs Parma | €0.58m |
| 9 | CagliariH vs Como | €0.44m |
| 10 | Inter MilanA vs AC Milan | €0.13m |
| 11 | TorinoA vs Napoli | €0.05m |
| 12 | PisaA vs Juventus | €0.05m |
| 13 | LazioH vs Sassuolo | €0.04m |
| 14 | Hellas VeronaA vs Bologna | €0.03m |
| 15 | RomaA vs Genoa | €0.03m |
| 16 | CremoneseA vs Lecce | €0.02m |
| 17 | SassuoloA vs Lazio | €0.02m |
| 18 | ParmaA vs Fiorentina | €0.02m |
| 19 | UdineseA vs Atalanta | €0.02m |
| 20 | ComoA vs Cagliari | €0.01m |