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AZ Alkmaar

€64.7m
Attributed economic activation · rank #142
66 fixtures in all periods tracked
All periods2026–272025–262024–252023–242022–232021–222019–202016–17
Per fixture€0.98m
Best period2024–25 · €14.6m
All periods tracked€64.7m
Competitions2

By season

By competition · All periods

  • Conference League37 fixtures€36.3m
  • Europa League29 fixtures€28.5m

Fixtures · All periods

Whole-event activation of every assessed fixture, and the share attributed to AZ Alkmaar. H home · A away · N neutral venue.

DateCompetitionMatchVenueHost cityWhole eventTo AZ Alkmaar
16 Sep 2026Europa LeagueSunderland - AZ AlkmaarASunderland€6.3m€0.32m
16 Apr 2026Conference LeagueAZ Alkmaar - ShakhtarHAlkmaar€2.7m€1.7m
9 Apr 2026Conference LeagueShakhtar - AZ AlkmaarADonetsk€0.90m€0.39m
19 Mar 2026Conference LeagueSparta Praha - AZ AlkmaarAPrague€3.2m€0.75m
12 Mar 2026Conference LeagueAZ Alkmaar - Sparta PrahaHAlkmaar€2.4m€1.5m
26 Feb 2026Conference LeagueAZ Alkmaar - NoahHAlkmaar€1.7m€1.2m
19 Feb 2026Conference LeagueNoah - AZ AlkmaarAAbovyan€1.4m€0.24m
18 Dec 2025Conference LeagueAZ Alkmaar - JagielloniaHAlkmaar€1.9m€1.4m
11 Dec 2025Conference LeagueDrita - AZ AlkmaarAGjilan€0.17m€0.11m
27 Nov 2025Conference LeagueAZ Alkmaar - ShelbourneHAlkmaar€2.2m€1.7m
6 Nov 2025Conference LeagueCrystal Palace - AZ AlkmaarALondon€5.2m€0.64m
23 Oct 2025Conference LeagueAZ Alkmaar - S. BratislavaHAlkmaar€1.8m€1.3m
2 Oct 2025Conference LeagueAEK Larnaca - AZ AlkmaarALarnaca€0.42m€0.29m
13 Mar 2025Europa LeagueTottenham Hotspur - AZ AlkmaarALondon€17.0m€1.3m
6 Mar 2025Europa LeagueAZ Alkmaar - Tottenham HotspurHAlkmaar€3.2m€2.2m
20 Feb 2025Europa LeagueGalatasaray - AZ AlkmaarAIstanbul€7.8m€0.55m
13 Feb 2025Europa LeagueAZ Alkmaar - GalatasarayHAlkmaar€2.1m€1.6m
30 Jan 2025Europa LeagueFerencváros - AZ AlkmaarABudapest€2.6m€0.34m
23 Jan 2025Europa LeagueAZ Alkmaar - RomaHAlkmaar€2.7m€2.2m
12 Dec 2024Europa LeagueLudogorets - AZ AlkmaarARazgrad€0.35m€0.17m
28 Nov 2024Europa LeagueAZ Alkmaar - GalatasarayHAlkmaar€2.4m€1.8m
7 Nov 2024Europa LeagueAZ Alkmaar - FenerbahçeHAlkmaar€2.3m€1.7m
24 Oct 2024Europa LeagueTottenham Hotspur - AZ AlkmaarALondon€13.0m€0.64m
3 Oct 2024Europa LeagueAthletic Club - AZ AlkmaarABilbao€4.8m€0.28m
25 Sep 2024Europa LeagueAZ Alkmaar - ElfsborgHAlkmaar€2.4m€1.9m
14 Dec 2023Conference LeagueLegia Warszawa - AZ AlkmaarAWarsaw€3.0m€0.25m
30 Nov 2023Conference LeagueAZ Alkmaar - ZrinjskiHAlkmaar€2.5m€2.0m
9 Nov 2023Conference LeagueAston Villa - AZ AlkmaarABirmingham€4.2m€0.27m
26 Oct 2023Conference LeagueAZ Alkmaar - Aston VillaHAlkmaar€2.4m€1.9m
5 Oct 2023Conference LeagueAZ Alkmaar - Legia WarszawaHAlkmaar€2.1m€1.6m
21 Sep 2023Conference LeagueZrinjski - AZ AlkmaarAMostar€0.35m€0.14m
18 May 2023Conference LeagueAZ Alkmaar - West Ham UnitedHAlkmaar€3.3m€2.3m
11 May 2023Conference LeagueWest Ham United - AZ AlkmaarALondon€17.4m€1.3m
20 Apr 2023Conference LeagueAZ Alkmaar - AnderlechtHAlkmaar€3.4m€2.4m
13 Apr 2023Conference LeagueAnderlecht - AZ AlkmaarAAnderlecht / Brussels€3.0m€0.68m
16 Mar 2023Conference LeagueAZ Alkmaar - LazioHAlkmaar€3.2m€2.2m
7 Mar 2023Conference LeagueLazio - AZ AlkmaarARoma€3.6m€0.78m
3 Nov 2022Conference LeagueAZ Alkmaar - Dnipro-1HAlkmaar€1.8m€1.3m
27 Oct 2022Conference LeagueVaduz - AZ AlkmaarAVaduz€0.49m€0.38m
13 Oct 2022Conference LeagueApollon - AZ AlkmaarALimassol€0.47m€0.34m
6 Oct 2022Conference LeagueAZ Alkmaar - ApollonHAlkmaar€1.5m€1.0m
15 Sep 2022Conference LeagueAZ Alkmaar - VaduzHAlkmaar€1.2m€0.80m
8 Sep 2022Conference LeagueDnipro-1 - AZ AlkmaarAKosice€0.35m€0.23m
17 Mar 2022Conference LeagueAZ Alkmaar - Bodø/GlimtHAlkmaar€2.6m€1.7m
10 Mar 2022Conference LeagueBodø/Glimt - AZ AlkmaarABodø€0.90m€0.61m
25 Nov 2021Conference LeagueJablonec - AZ AlkmaarAJablonec nad Nisou€0.28m€0.18m
4 Nov 2021Conference LeagueAZ Alkmaar - CFR ClujHAlkmaar€1.5m€1.1m
21 Oct 2021Conference LeagueCFR Cluj - AZ AlkmaarACluj-Napoca€0.38m€0.23m
30 Sep 2021Conference LeagueAZ Alkmaar - JablonecHAlkmaar€1.3m€0.88m
16 Sep 2021Conference LeagueRanders - AZ AlkmaarARanders€0.59m€0.43m
27 Feb 2020Europa LeagueLASK - AZ AlkmaarALinz / Pasching€2.3m€0.66m
20 Feb 2020Europa LeagueAZ Alkmaar - LASKHAlkmaar€2.2m€1.3m
12 Dec 2019Europa LeagueManchester United - AZ AlkmaarATrafford / Greater Manchester€9.6m€0.35m
28 Nov 2019Europa LeagueAZ Alkmaar - PartizanHAlkmaar€1.3m€0.88m
7 Nov 2019Europa LeagueAstana - AZ AlkmaarAAstana€1.1m€0.21m
24 Oct 2019Europa LeagueAZ Alkmaar - AstanaHAlkmaar€1.2m€0.75m
3 Oct 2019Europa LeagueAZ Alkmaar - Manchester UnitedHAlkmaar€2.0m€1.5m
19 Sep 2019Europa LeaguePartizan - AZ AlkmaarABelgrade€2.7m€0.28m
23 Feb 2017Europa LeagueOlympique Lyonnais - AZ AlkmaarADécines-Charpieu€4.2m€0.65m
16 Feb 2017Europa LeagueAZ Alkmaar - Olympique LyonnaisHAlkmaar€2.8m€1.8m
8 Dec 2016Europa LeagueAZ Alkmaar - ZenitHAlkmaar€2.0m€1.5m
24 Nov 2016Europa LeagueDundalk - AZ AlkmaarADublin€1.2m€0.57m
3 Nov 2016Europa LeagueM. Tel-Aviv - AZ AlkmaarATel Aviv€2.5m€0.56m
20 Oct 2016Europa LeagueAZ Alkmaar - M. Tel-AvivHAlkmaar€1.8m€1.3m
29 Sep 2016Europa LeagueZenit - AZ AlkmaarASaint Petersburg€1.3m€0.18m
15 Sep 2016Europa LeagueAZ Alkmaar - DundalkHAlkmaar€1.5m€1.0m

Source: Reputation League · FEAF v2.2 · sum of the activation attributed to AZ Alkmaar in every fixture played · conservative floor estimate

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