Serie APeriod 2025–26
Serie A Matchday 13
10 fixtures · 28 Nov – 1 Dec 2025
€14.9m
Real economy activation · whole round▲ 24% vs Matchday 12
Serie A Matchday 13 (2025–26) activated an estimated €14.9m in the real economy across 10 fixtures, according to Reputation League. That is up 24% on Matchday 12. The top fixture was AC Milan vs Lazio in Milan (€4.9m).
Fixtures by activation
Every fixture of Serie A Matchday 13, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | AC Milan - LazioMilan · 29 Nov 2025 | €4.9m |
| 2 | Roma - NapoliRome · 30 Nov 2025 | €3.7m |
| 3 | Juventus - CagliariTurin · 29 Nov 2025 | €1.5m |
| 4 | Genoa - Hellas VeronaGenoa · 29 Nov 2025 | €1.1m |
| 5 | Bologna - CremoneseBologna · 1 Dec 2025 | €0.98m |
| 6 | Lecce - TorinoLecce · 30 Nov 2025 | €0.73m |
| 7 | Atalanta - FiorentinaBergamo · 30 Nov 2025 | €0.67m |
| 8 | Parma - UdineseParma · 29 Nov 2025 | €0.50m |
| 9 | Pisa - Inter MilanPisa · 30 Nov 2025 | €0.44m |
| 10 | Como - SassuoloComo · 28 Nov 2025 | €0.32m |
Club ranking · Matchday 13
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | AC MilanH vs Lazio | €4.5m |
| 2 | RomaH vs Napoli | €3.4m |
| 3 | JuventusH vs Cagliari | €1.4m |
| 4 | GenoaH vs Hellas Verona | €1.1m |
| 5 | BolognaH vs Cremonese | €0.90m |
| 6 | LecceH vs Torino | €0.68m |
| 7 | AtalantaH vs Fiorentina | €0.62m |
| 8 | ParmaH vs Udinese | €0.47m |
| 9 | PisaH vs Inter Milan | €0.33m |
| 10 | ComoH vs Sassuolo | €0.29m |
| 11 | LazioA vs AC Milan | €0.11m |
| 12 | NapoliA vs Roma | €0.09m |
| 13 | Inter MilanA vs Pisa | €0.08m |
| 14 | CagliariA vs Juventus | €0.04m |
| 15 | CremoneseA vs Bologna | €0.03m |
| 16 | Hellas VeronaA vs Genoa | €0.03m |
| 17 | TorinoA vs Lecce | €0.02m |
| 18 | FiorentinaA vs Atalanta | €0.02m |
| 19 | UdineseA vs Parma | €0.01m |
| 20 | SassuoloA vs Como | €0.01m |