Serie APeriod 2025–26
Serie A Matchday 12
10 fixtures · 22–24 Nov 2025
€12.0m
Real economy activation · whole round▼ 19% vs Matchday 11
Serie A Matchday 12 (2025–26) activated an estimated €12.0m in the real economy across 10 fixtures, according to Reputation League. That is down 19% on Matchday 11. The top fixture was Inter Milan vs AC Milan in Milan (€5.6m).
Fixtures by activation
Every fixture of Serie A Matchday 12, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Inter Milan - AC MilanMilan · 23 Nov 2025 | €5.6m |
| 2 | Napoli - AtalantaNaples · 22 Nov 2025 | €1.8m |
| 3 | Hellas Verona - ParmaVerona · 23 Nov 2025 | €0.88m |
| 4 | Fiorentina - JuventusFlorence · 22 Nov 2025 | €0.73m |
| 5 | Udinese - BolognaUdine · 22 Nov 2025 | €0.72m |
| 6 | Torino - ComoTurin · 24 Nov 2025 | €0.70m |
| 7 | Cremonese - RomaCremona · 23 Nov 2025 | €0.47m |
| 8 | Cagliari - GenoaCagliari · 22 Nov 2025 | €0.46m |
| 9 | Lazio - LecceRome · 23 Nov 2025 | €0.31m |
| 10 | Sassuolo - PisaReggio Emilia · 24 Nov 2025 | €0.31m |
Club ranking · Matchday 12
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Inter MilanH vs AC Milan | €5.2m |
| 2 | NapoliH vs Atalanta | €1.6m |
| 3 | Hellas VeronaH vs Parma | €0.81m |
| 4 | FiorentinaH vs Juventus | €0.68m |
| 5 | UdineseH vs Bologna | €0.67m |
| 6 | TorinoH vs Como | €0.65m |
| 7 | CagliariH vs Genoa | €0.43m |
| 8 | CremoneseH vs Roma | €0.37m |
| 9 | SassuoloH vs Pisa | €0.28m |
| 10 | LazioH vs Lecce | €0.25m |
| 11 | AC MilanA vs Inter Milan | €0.12m |
| 12 | RomaA vs Cremonese | €0.08m |
| 13 | LecceA vs Lazio | €0.05m |
| 14 | AtalantaA vs Napoli | €0.05m |
| 15 | ParmaA vs Hellas Verona | €0.02m |
| 16 | ComoA vs Torino | €0.02m |
| 17 | JuventusA vs Fiorentina | €0.02m |
| 18 | BolognaA vs Udinese | €0.02m |
| 19 | PisaA vs Sassuolo | €0.02m |
| 20 | GenoaA vs Cagliari | €0.01m |