Serie APeriod 2025–26
Serie A Matchday 18
10 fixtures · 2–4 Jan 2026
€13.1m
Real economy activation · whole round▼ 15% vs Matchday 17
Serie A Matchday 18 (2025–26) activated an estimated €13.1m in the real economy across 10 fixtures, according to Reputation League. That is down 15% on Matchday 17. The top fixture was Inter Milan vs Bologna in Milan (€4.7m).
Fixtures by activation
Every fixture of Serie A Matchday 18, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Inter Milan - BolognaMilan · 4 Jan 2026 | €4.7m |
| 2 | Lazio - NapoliRome · 4 Jan 2026 | €2.0m |
| 3 | Juventus - LecceTurin · 3 Jan 2026 | €1.6m |
| 4 | Genoa - PisaGenoa · 3 Jan 2026 | €1.2m |
| 5 | Atalanta - RomaBergamo · 3 Jan 2026 | €0.78m |
| 6 | Fiorentina - CremoneseFlorence · 4 Jan 2026 | €0.77m |
| 7 | Hellas Verona - TorinoVerona · 4 Jan 2026 | €0.70m |
| 8 | Cagliari - AC MilanCagliari · 2 Jan 2026 | €0.51m |
| 9 | Como - UdineseComo · 3 Jan 2026 | €0.39m |
| 10 | Sassuolo - ParmaReggio Emilia · 3 Jan 2026 | €0.37m |
Club ranking · Matchday 18
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Inter MilanH vs Bologna | €4.4m |
| 2 | LazioH vs Napoli | €1.9m |
| 3 | JuventusH vs Lecce | €1.5m |
| 4 | GenoaH vs Pisa | €1.1m |
| 5 | AtalantaH vs Roma | €0.73m |
| 6 | FiorentinaH vs Cremonese | €0.71m |
| 7 | Hellas VeronaH vs Torino | €0.65m |
| 8 | CagliariH vs AC Milan | €0.47m |
| 9 | ComoH vs Udinese | €0.36m |
| 10 | SassuoloH vs Parma | €0.34m |
| 11 | BolognaA vs Inter Milan | €0.10m |
| 12 | NapoliA vs Lazio | €0.06m |
| 13 | LecceA vs Juventus | €0.04m |
| 14 | PisaA vs Genoa | €0.03m |
| 15 | TorinoA vs Hellas Verona | €0.02m |
| 16 | CremoneseA vs Fiorentina | €0.02m |
| 17 | RomaA vs Atalanta | €0.02m |
| 18 | ParmaA vs Sassuolo | €0.01m |
| 19 | AC MilanA vs Cagliari | €0.01m |
| 20 | UdineseA vs Como | €0.01m |