Serie APeriod 2025–26
Serie A Matchday 23
10 fixtures · 30 Jan – 3 Feb 2026
€6.1m
Real economy activation · whole round▼ 62% vs Matchday 22
Serie A Matchday 23 (2025–26) activated an estimated €6.1m in the real economy across 10 fixtures, according to Reputation League. That is down 62% on Matchday 22. The top fixture was Napoli vs Fiorentina in Naples (€1.5m).
Fixtures by activation
Every fixture of Serie A Matchday 23, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Napoli - FiorentinaNaples · 31 Jan 2026 | €1.5m |
| 2 | Bologna - AC MilanBologna · 3 Feb 2026 | €1.1m |
| 3 | Udinese - RomaUdine · 2 Feb 2026 | €0.75m |
| 4 | Parma - JuventusParma · 1 Feb 2026 | €0.70m |
| 5 | Cagliari - Hellas VeronaCagliari · 31 Jan 2026 | €0.54m |
| 6 | Cremonese - Inter MilanCremona · 1 Feb 2026 | €0.48m |
| 7 | Como - AtalantaComo · 1 Feb 2026 | €0.40m |
| 8 | Pisa - SassuoloPisa · 31 Jan 2026 | €0.33m |
| 9 | Torino - LecceTurin · 1 Feb 2026 | €0.17m |
| 10 | Lazio - GenoaRome · 30 Jan 2026 | €0.06m |
Club ranking · Matchday 23
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | NapoliH vs Fiorentina | €1.4m |
| 2 | BolognaH vs AC Milan | €1.0m |
| 3 | UdineseH vs Roma | €0.69m |
| 4 | ParmaH vs Juventus | €0.65m |
| 5 | CagliariH vs Hellas Verona | €0.50m |
| 6 | CremoneseH vs Inter Milan | €0.38m |
| 7 | ComoH vs Atalanta | €0.37m |
| 8 | PisaH vs Sassuolo | €0.29m |
| 9 | TorinoH vs Lecce | €0.15m |
| 10 | Inter MilanA vs Cremonese | €0.08m |
| 11 | FiorentinaA vs Napoli | €0.04m |
| 12 | LazioH vs Genoa | €0.04m |
| 13 | AC MilanA vs Bologna | €0.03m |
| 14 | SassuoloA vs Pisa | €0.02m |
| 15 | GenoaA vs Lazio | €0.02m |
| 16 | LecceA vs Torino | €0.02m |
| 17 | RomaA vs Udinese | €0.02m |
| 18 | JuventusA vs Parma | €0.02m |
| 19 | Hellas VeronaA vs Cagliari | €0.01m |
| 20 | AtalantaA vs Como | €0.01m |