Serie APeriod 2025–26
Serie A Matchday 22
10 fixtures · 23–26 Jan 2026
€16.1m
Real economy activation · whole round▲ 43% vs Matchday 21
Serie A Matchday 22 (2025–26) activated an estimated €16.1m in the real economy across 10 fixtures, according to Reputation League. That is up 43% on Matchday 21. The top fixture was Inter Milan vs Pisa in Milan (€6.1m).
Fixtures by activation
Every fixture of Serie A Matchday 22, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Inter Milan - PisaMilan · 23 Jan 2026 | €6.1m |
| 2 | Roma - AC MilanRome · 25 Jan 2026 | €3.8m |
| 3 | Juventus - NapoliTurin · 25 Jan 2026 | €1.8m |
| 4 | Genoa - BolognaGenoa · 25 Jan 2026 | €1.1m |
| 5 | Lecce - LazioLecce · 24 Jan 2026 | €0.75m |
| 6 | Atalanta - ParmaBergamo · 25 Jan 2026 | €0.67m |
| 7 | Fiorentina - CagliariFlorence · 24 Jan 2026 | €0.62m |
| 8 | Hellas Verona - UdineseVerona · 26 Jan 2026 | €0.59m |
| 9 | Sassuolo - CremoneseReggio Emilia · 25 Jan 2026 | €0.37m |
| 10 | Como - TorinoComo · 24 Jan 2026 | €0.35m |
Club ranking · Matchday 22
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Inter MilanH vs Pisa | €5.6m |
| 2 | RomaH vs AC Milan | €3.6m |
| 3 | JuventusH vs Napoli | €1.6m |
| 4 | GenoaH vs Bologna | €0.98m |
| 5 | LecceH vs Lazio | €0.69m |
| 6 | AtalantaH vs Parma | €0.63m |
| 7 | FiorentinaH vs Cagliari | €0.58m |
| 8 | Hellas VeronaH vs Udinese | €0.54m |
| 9 | SassuoloH vs Cremonese | €0.33m |
| 10 | ComoH vs Torino | €0.33m |
| 11 | PisaA vs Inter Milan | €0.13m |
| 12 | AC MilanA vs Roma | €0.09m |
| 13 | NapoliA vs Juventus | €0.04m |
| 14 | BolognaA vs Genoa | €0.03m |
| 15 | UdineseA vs Hellas Verona | €0.02m |
| 16 | LazioA vs Lecce | €0.02m |
| 17 | CagliariA vs Fiorentina | €0.02m |
| 18 | ParmaA vs Atalanta | €0.02m |
| 19 | CremoneseA vs Sassuolo | €0.02m |
| 20 | TorinoA vs Como | €0.01m |