Serie APeriod 2025–26
Serie A Matchday 21
10 fixtures · 16–19 Jan 2026
€11.3m
Real economy activation · whole round▼ 24% vs Matchday 20
Serie A Matchday 21 (2025–26) activated an estimated €11.3m in the real economy across 10 fixtures, according to Reputation League. That is down 24% on Matchday 20. The top fixture was AC Milan vs Lecce in Milan (€4.4m).
Fixtures by activation
Every fixture of Serie A Matchday 21, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | AC Milan - LecceMilan · 18 Jan 2026 | €4.4m |
| 2 | Napoli - SassuoloNaples · 17 Jan 2026 | €1.5m |
| 3 | Lazio - ComoRome · 19 Jan 2026 | €1.3m |
| 4 | Bologna - FiorentinaBologna · 18 Jan 2026 | €0.91m |
| 5 | Udinese - Inter MilanUdine · 17 Jan 2026 | €0.80m |
| 6 | Torino - RomaTurin · 18 Jan 2026 | €0.74m |
| 7 | Cagliari - JuventusCagliari · 17 Jan 2026 | €0.50m |
| 8 | Parma - GenoaParma · 18 Jan 2026 | €0.48m |
| 9 | Pisa - AtalantaPisa · 16 Jan 2026 | €0.34m |
| 10 | Cremonese - Hellas VeronaCremona · 19 Jan 2026 | €0.32m |
Club ranking · Matchday 21
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | AC MilanH vs Lecce | €4.1m |
| 2 | NapoliH vs Sassuolo | €1.4m |
| 3 | LazioH vs Como | €1.2m |
| 4 | BolognaH vs Fiorentina | €0.84m |
| 5 | UdineseH vs Inter Milan | €0.74m |
| 6 | TorinoH vs Roma | €0.68m |
| 7 | CagliariH vs Juventus | €0.47m |
| 8 | ParmaH vs Genoa | €0.45m |
| 9 | CremoneseH vs Hellas Verona | €0.28m |
| 10 | PisaH vs Atalanta | €0.28m |
| 11 | LecceA vs AC Milan | €0.10m |
| 12 | ComoA vs Lazio | €0.05m |
| 13 | AtalantaA vs Pisa | €0.05m |
| 14 | SassuoloA vs Napoli | €0.04m |
| 15 | FiorentinaA vs Bologna | €0.03m |
| 16 | Hellas VeronaA vs Cremonese | €0.02m |
| 17 | RomaA vs Torino | €0.02m |
| 18 | Inter MilanA vs Udinese | €0.02m |
| 19 | GenoaA vs Parma | €0.01m |
| 20 | JuventusA vs Cagliari | €0.01m |