Serie APeriod 2025–26
Serie A Matchday 20
10 fixtures · 10–12 Jan 2026
€14.9m
Real economy activation · whole round▲ 31% vs Matchday 19
Serie A Matchday 20 (2025–26) activated an estimated €14.9m in the real economy across 10 fixtures, according to Reputation League. That is up 31% on Matchday 19. The top fixture was Inter Milan vs Napoli in Milan (€4.8m).
Fixtures by activation
Every fixture of Serie A Matchday 20, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Inter Milan - NapoliMilan · 11 Jan 2026 | €4.8m |
| 2 | Roma - SassuoloRome · 10 Jan 2026 | €3.1m |
| 3 | Juventus - CremoneseTurin · 12 Jan 2026 | €2.0m |
| 4 | Genoa - CagliariGenoa · 12 Jan 2026 | €1.0m |
| 5 | Udinese - PisaUdine · 10 Jan 2026 | €0.80m |
| 6 | Fiorentina - AC MilanFlorence · 11 Jan 2026 | €0.74m |
| 7 | Hellas Verona - LazioVerona · 11 Jan 2026 | €0.73m |
| 8 | Lecce - ParmaLecce · 11 Jan 2026 | €0.73m |
| 9 | Atalanta - TorinoBergamo · 10 Jan 2026 | €0.64m |
| 10 | Como - BolognaComo · 10 Jan 2026 | €0.38m |
Club ranking · Matchday 20
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Inter MilanH vs Napoli | €4.4m |
| 2 | RomaH vs Sassuolo | €2.9m |
| 3 | JuventusH vs Cremonese | €1.9m |
| 4 | GenoaH vs Cagliari | €0.93m |
| 5 | UdineseH vs Pisa | €0.74m |
| 6 | FiorentinaH vs AC Milan | €0.69m |
| 7 | LecceH vs Parma | €0.67m |
| 8 | Hellas VeronaH vs Lazio | €0.65m |
| 9 | AtalantaH vs Torino | €0.59m |
| 10 | ComoH vs Bologna | €0.36m |
| 11 | NapoliA vs Inter Milan | €0.11m |
| 12 | SassuoloA vs Roma | €0.08m |
| 13 | LazioA vs Hellas Verona | €0.05m |
| 14 | CremoneseA vs Juventus | €0.05m |
| 15 | CagliariA vs Genoa | €0.02m |
| 16 | ParmaA vs Lecce | €0.02m |
| 17 | PisaA vs Udinese | €0.02m |
| 18 | AC MilanA vs Fiorentina | €0.02m |
| 19 | TorinoA vs Atalanta | €0.02m |
| 20 | BolognaA vs Como | €0.01m |