Serie APeriod 2025–26
Serie A Matchday 36
10 fixtures · 8–11 May 2026
€10.9m
Real economy activation · whole round▼ 21% vs Matchday 35
Serie A Matchday 36 (2025–26) activated an estimated €10.9m in the real economy across 10 fixtures, according to Reputation League. That is down 21% on Matchday 35. The top fixture was AC Milan vs Atalanta in Milan (€4.8m).
Fixtures by activation
Every fixture of Serie A Matchday 36, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | AC Milan - AtalantaMilan · 10 May 2026 | €4.8m |
| 2 | Napoli - BolognaNaples · 11 May 2026 | €1.8m |
| 3 | Lecce - JuventusLecce · 9 May 2026 | €0.86m |
| 4 | Hellas Verona - ComoVerona · 10 May 2026 | €0.75m |
| 5 | Lazio - Inter MilanRome · 9 May 2026 | €0.62m |
| 6 | Parma - RomaParma · 10 May 2026 | €0.59m |
| 7 | Fiorentina - GenoaFlorence · 10 May 2026 | €0.58m |
| 8 | Cagliari - UdineseCagliari · 9 May 2026 | €0.47m |
| 9 | Cremonese - PisaCremona · 10 May 2026 | €0.29m |
| 10 | Torino - SassuoloTurin · 8 May 2026 | €0.17m |
Club ranking · Matchday 36
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | AC MilanH vs Atalanta | €4.5m |
| 2 | NapoliH vs Bologna | €1.6m |
| 3 | LecceH vs Juventus | €0.80m |
| 4 | Hellas VeronaH vs Como | €0.67m |
| 5 | ParmaH vs Roma | €0.55m |
| 6 | LazioH vs Inter Milan | €0.54m |
| 7 | FiorentinaH vs Genoa | €0.54m |
| 8 | CagliariH vs Udinese | €0.44m |
| 9 | CremoneseH vs Pisa | €0.26m |
| 10 | TorinoH vs Sassuolo | €0.15m |
| 11 | AtalantaA vs AC Milan | €0.11m |
| 12 | Inter MilanA vs Lazio | €0.05m |
| 13 | ComoA vs Hellas Verona | €0.05m |
| 14 | BolognaA vs Napoli | €0.05m |
| 15 | PisaA vs Cremonese | €0.02m |
| 16 | JuventusA vs Lecce | €0.02m |
| 17 | SassuoloA vs Torino | €0.02m |
| 18 | GenoaA vs Fiorentina | €0.02m |
| 19 | RomaA vs Parma | €0.02m |
| 20 | UdineseA vs Cagliari | €0.01m |