Serie APeriod 2025–26
Serie A Matchday 37
10 fixtures · 17 May 2026
€14.9m
Real economy activation · whole round▲ 37% vs Matchday 36
Serie A Matchday 37 (2025–26) activated an estimated €14.9m in the real economy across 10 fixtures, according to Reputation League. That is up 37% on Matchday 36. The top fixture was Inter Milan vs Hellas Verona in Milan (€6.2m).
Fixtures by activation
Every fixture of Serie A Matchday 37, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Inter Milan - Hellas VeronaMilan · 17 May 2026 | €6.2m |
| 2 | Roma - LazioRome · 17 May 2026 | €2.8m |
| 3 | Juventus - FiorentinaTurin · 17 May 2026 | €1.7m |
| 4 | Genoa - AC MilanGenoa · 17 May 2026 | €1.2m |
| 5 | Udinese - CremoneseUdine · 17 May 2026 | €0.79m |
| 6 | Atalanta - BolognaBergamo · 17 May 2026 | €0.70m |
| 7 | Cagliari - TorinoCagliari · 17 May 2026 | €0.47m |
| 8 | Sassuolo - LecceReggio Emilia · 17 May 2026 | €0.46m |
| 9 | Como - ParmaComo · 17 May 2026 | €0.36m |
| 10 | Pisa - NapoliPisa · 17 May 2026 | €0.33m |
Club ranking · Matchday 37
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Inter MilanH vs Hellas Verona | €5.7m |
| 2 | RomaH vs Lazio | €2.6m |
| 3 | JuventusH vs Fiorentina | €1.6m |
| 4 | GenoaH vs AC Milan | €1.1m |
| 5 | UdineseH vs Cremonese | €0.73m |
| 6 | AtalantaH vs Bologna | €0.65m |
| 7 | CagliariH vs Torino | €0.43m |
| 8 | SassuoloH vs Lecce | €0.42m |
| 9 | ComoH vs Parma | €0.34m |
| 10 | PisaH vs Napoli | €0.27m |
| 11 | Hellas VeronaA vs Inter Milan | €0.13m |
| 12 | LazioA vs Roma | €0.08m |
| 13 | NapoliA vs Pisa | €0.05m |
| 14 | FiorentinaA vs Juventus | €0.04m |
| 15 | AC MilanA vs Genoa | €0.03m |
| 16 | CremoneseA vs Udinese | €0.02m |
| 17 | BolognaA vs Atalanta | €0.02m |
| 18 | LecceA vs Sassuolo | €0.01m |
| 19 | TorinoA vs Cagliari | €0.01m |
| 20 | ParmaA vs Como | €0.01m |