Serie APeriod 2025–26
Serie A Matchday 38
10 fixtures · 22–24 May 2026
€12.1m
Real economy activation · whole round▼ 19% vs Matchday 37
Serie A Matchday 38 (2025–26) activated an estimated €12.1m in the real economy across 10 fixtures, according to Reputation League. That is down 19% on Matchday 37. The top fixture was AC Milan vs Cagliari in Milan (€4.7m).
Fixtures by activation
Every fixture of Serie A Matchday 38, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | AC Milan - CagliariMilan · 24 May 2026 | €4.7m |
| 2 | Napoli - UdineseNaples · 24 May 2026 | €2.0m |
| 3 | Bologna - Inter MilanBologna · 23 May 2026 | €1.1m |
| 4 | Torino - JuventusTurin · 24 May 2026 | €0.90m |
| 5 | Lecce - GenoaLecce · 24 May 2026 | €0.85m |
| 6 | Hellas Verona - RomaVerona · 24 May 2026 | €0.80m |
| 7 | Fiorentina - AtalantaFlorence · 22 May 2026 | €0.61m |
| 8 | Parma - SassuoloParma · 24 May 2026 | €0.51m |
| 9 | Cremonese - ComoCremona · 24 May 2026 | €0.36m |
| 10 | Lazio - PisaRome · 23 May 2026 | €0.32m |
Club ranking · Matchday 38
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | AC MilanH vs Cagliari | €4.3m |
| 2 | NapoliH vs Udinese | €1.8m |
| 3 | BolognaH vs Inter Milan | €1.0m |
| 4 | TorinoH vs Juventus | €0.84m |
| 5 | LecceH vs Genoa | €0.79m |
| 6 | Hellas VeronaH vs Roma | €0.68m |
| 7 | FiorentinaH vs Atalanta | €0.56m |
| 8 | ParmaH vs Sassuolo | €0.47m |
| 9 | CremoneseH vs Como | €0.30m |
| 10 | LazioH vs Pisa | €0.24m |
| 11 | CagliariA vs AC Milan | €0.10m |
| 12 | RomaA vs Hellas Verona | €0.08m |
| 13 | PisaA vs Lazio | €0.07m |
| 14 | UdineseA vs Napoli | €0.05m |
| 15 | ComoA vs Cremonese | €0.04m |
| 16 | Inter MilanA vs Bologna | €0.03m |
| 17 | JuventusA vs Torino | €0.02m |
| 18 | GenoaA vs Lecce | €0.02m |
| 19 | AtalantaA vs Fiorentina | €0.02m |
| 20 | SassuoloA vs Parma | €0.01m |