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Club · GBPeriod 2025–26

Liverpool

€97.0m
Attributed economic activation · rank #14
54 fixtures in season 2025–26
All periods2026–2720262025–262024–2520242023–2420232022–232021–2220212020–212019–202018–192017–182016–17
Per fixture€1.8m
Best period2021–22 · €111m
All periods tracked€757m
Competitions3

By season

By calendar year

By competition · 2025–26

  • Premier League38 fixtures€51.2m
  • Champions League12 fixtures€40.4m
  • FA Cup4 fixtures€5.5m

Fixtures · 2025–26

Whole-event activation of every assessed fixture, and the share attributed to Liverpool. H home · A away · N neutral venue.

DateCompetitionMatchVenueHost cityWhole eventTo Liverpool
24 May 2026Premier LeagueLiverpool - BrentfordHLiverpool€2.9m€2.6m
15 May 2026Premier LeagueAston Villa - LiverpoolABirmingham€2.2m€0.07m
9 May 2026Premier LeagueLiverpool - ChelseaHLiverpool€2.9m€2.6m
3 May 2026Premier LeagueManchester United - LiverpoolATrafford / Greater Manchester€4.1m€0.08m
25 Apr 2026Premier LeagueLiverpool - Crystal PalaceHLiverpool€2.9m€2.6m
19 Apr 2026Premier LeagueEverton - LiverpoolALiverpool€2.5m€0.06m
14 Apr 2026Champions LeagueLiverpool - Paris Saint-GermainHLiverpool€7.7m€6.6m
11 Apr 2026Premier LeagueLiverpool - FulhamHLiverpool€2.9m€2.6m
8 Apr 2026Champions LeagueParis Saint-Germain - LiverpoolAParis€11.7m€1.1m
4 Apr 2026FA CupManchester City - LiverpoolAManchester€4.8m€0.21m
21 Mar 2026Premier LeagueBrighton & Hove Albion - LiverpoolABrighton€1.8m€0.08m
18 Mar 2026Champions LeagueLiverpool - GalatasarayHLiverpool€7.7m€6.6m
15 Mar 2026Premier LeagueLiverpool - Tottenham HotspurHLiverpool€2.9m€2.6m
10 Mar 2026Champions LeagueGalatasaray - LiverpoolAIstanbul€13.1m€1.1m
6 Mar 2026FA CupWolverhampton Wanderers - LiverpoolAWolverhampton€1.6m€0.07m
3 Mar 2026Premier LeagueWolverhampton Wanderers - LiverpoolAWolverhampton€1.6m€0.07m
28 Feb 2026Premier LeagueLiverpool - West Ham UnitedHLiverpool€2.9m€2.6m
22 Feb 2026Premier LeagueNottingham Forest - LiverpoolANottingham€1.6m€0.07m
14 Feb 2026FA CupLiverpool - Brighton & Hove AlbionHLiverpool€2.9m€2.6m
11 Feb 2026Premier LeagueSunderland - LiverpoolASunderland€2.5m€0.07m
8 Feb 2026Premier LeagueLiverpool - Manchester CityHLiverpool€2.9m€2.6m
31 Jan 2026Premier LeagueLiverpool - Newcastle UnitedHLiverpool€2.9m€2.6m
28 Jan 2026Champions LeagueLiverpool - QarabağHLiverpool€6.6m€5.8m
24 Jan 2026Premier LeagueAFC Bournemouth - LiverpoolABournemouth€0.60m€0.07m
21 Jan 2026Champions LeagueOlympique de Marseille - LiverpoolAMarseille€8.8m€0.30m
17 Jan 2026Premier LeagueLiverpool - BurnleyHLiverpool€2.9m€2.6m
12 Jan 2026FA CupLiverpool - BarnsleyHLiverpool€2.9m€2.6m
8 Jan 2026Premier LeagueArsenal - LiverpoolALondon€4.9m€0.14m
4 Jan 2026Premier LeagueFulham - LiverpoolALondon€2.2m€0.14m
1 Jan 2026Premier LeagueLiverpool - Leeds UnitedHLiverpool€2.9m€2.6m
27 Dec 2025Premier LeagueLiverpool - Wolverhampton WanderersHLiverpool€2.9m€2.6m
20 Dec 2025Premier LeagueTottenham Hotspur - LiverpoolALondon€5.0m€0.14m
13 Dec 2025Premier LeagueLiverpool - Brighton & Hove AlbionHLiverpool€2.9m€2.6m
9 Dec 2025Champions LeagueInter - LiverpoolAMilano€12.4m€0.41m
6 Dec 2025Premier LeagueLeeds United - LiverpoolALeeds€1.9m€0.07m
3 Dec 2025Premier LeagueLiverpool - SunderlandHLiverpool€2.9m€2.6m
30 Nov 2025Premier LeagueWest Ham United - LiverpoolALondon€5.1m€0.14m
26 Nov 2025Champions LeagueLiverpool - PSVHLiverpool€6.6m€5.8m
22 Nov 2025Premier LeagueLiverpool - Nottingham ForestHLiverpool€2.9m€2.6m
9 Nov 2025Premier LeagueManchester City - LiverpoolAManchester€2.9m€0.08m
4 Nov 2025Champions LeagueLiverpool - Real MadridHLiverpool€6.6m€5.8m
1 Nov 2025Premier LeagueLiverpool - Aston VillaHLiverpool€2.9m€2.6m
25 Oct 2025Premier LeagueBrentford - LiverpoolALondon (Brentford)€1.4m€0.14m
22 Oct 2025Champions LeagueEintracht Frankfurt - LiverpoolAFrankfurt am Main€9.2m€0.37m
19 Oct 2025Premier LeagueLiverpool - Manchester UnitedHLiverpool€2.9m€2.6m
4 Oct 2025Premier LeagueChelsea - LiverpoolALondon€3.2m€0.14m
30 Sep 2025Champions LeagueGalatasaray - LiverpoolAIstanbul€10.6m€0.55m
27 Sep 2025Premier LeagueCrystal Palace - LiverpoolALondon€2.0m€0.14m
20 Sep 2025Premier LeagueLiverpool - EvertonHLiverpool€2.9m€2.6m
17 Sep 2025Champions LeagueLiverpool - Atlético de MadridHLiverpool€6.6m€5.8m
14 Sep 2025Premier LeagueBurnley - LiverpoolABurnley€1.2m€0.07m
31 Aug 2025Premier LeagueLiverpool - ArsenalHLiverpool€2.9m€2.6m
25 Aug 2025Premier LeagueNewcastle United - LiverpoolANewcastle upon Tyne€2.8m€0.07m
15 Aug 2025Premier LeagueLiverpool - AFC BournemouthHLiverpool€2.9m€2.6m

Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Liverpool in every fixture played · conservative floor estimate

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