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Club · GBPeriod 2021–22

Liverpool

€111m
Attributed economic activation · rank #4
57 fixtures in season 2021–22
All periods2026–2720262025–262024–2520242023–2420232022–232021–2220212020–212019–202018–192017–182016–17
Per fixture€1.9m
Best period2021–22 · €111m
All periods tracked€757m
Competitions3

By season

By calendar year

By competition · 2021–22

  • Champions League13 fixtures€45.1m
  • Premier League38 fixtures€45.0m
  • FA Cup6 fixtures€20.8m

Fixtures · 2021–22

Whole-event activation of every assessed fixture, and the share attributed to Liverpool. H home · A away · N neutral venue.

DateCompetitionMatchVenueHost cityWhole eventTo Liverpool
28 May 2022Champions LeagueLiverpool - Real MadridNSaint-Denis€21.8m€10.0m
22 May 2022Premier LeagueLiverpool - Wolverhampton WanderersHLiverpool€2.5m€2.3m
17 May 2022Premier LeagueSouthampton - LiverpoolASouthampton€1.7m€0.08m
14 May 2022FA CupChelsea - LiverpoolNLondon€17.3m€8.8m
10 May 2022Premier LeagueAston Villa - LiverpoolABirmingham€2.1m€0.07m
7 May 2022Premier LeagueLiverpool - Tottenham HotspurHLiverpool€2.5m€2.3m
3 May 2022Champions LeagueVillarreal - LiverpoolAVila-real€3.5m€0.61m
30 Apr 2022Premier LeagueNewcastle United - LiverpoolANewcastle upon Tyne€2.8m€0.07m
27 Apr 2022Champions LeagueLiverpool - VillarrealHLiverpool€6.6m€5.6m
24 Apr 2022Premier LeagueLiverpool - EvertonHLiverpool€2.5m€2.3m
19 Apr 2022Premier LeagueLiverpool - Manchester UnitedHLiverpool€2.5m€2.3m
16 Apr 2022FA CupManchester City - LiverpoolNLondon€11.2m€5.1m
13 Apr 2022Champions LeagueLiverpool - BenficaHLiverpool€6.6m€5.6m
10 Apr 2022Premier LeagueManchester City - LiverpoolAManchester€2.9m€0.08m
5 Apr 2022Champions LeagueBenfica - LiverpoolALisbon€10.4m€0.73m
2 Apr 2022Premier LeagueLiverpool - WatfordHLiverpool€2.5m€2.3m
20 Mar 2022FA CupNottingham Forest - LiverpoolANottingham€2.6m€0.19m
16 Mar 2022Premier LeagueArsenal - LiverpoolALondon€4.9m€0.14m
12 Mar 2022Premier LeagueBrighton & Hove Albion - LiverpoolABrighton€1.8m€0.08m
8 Mar 2022Champions LeagueLiverpool - InterHLiverpool€6.7m€5.6m
5 Mar 2022Premier LeagueLiverpool - West Ham UnitedHLiverpool€2.5m€2.3m
2 Mar 2022FA CupLiverpool - Norwich CityHLiverpool€2.5m€2.2m
23 Feb 2022Premier LeagueLiverpool - Leeds UnitedHLiverpool€2.5m€2.3m
19 Feb 2022Premier LeagueLiverpool - Norwich CityHLiverpool€2.5m€2.3m
16 Feb 2022Champions LeagueInter - LiverpoolAMilano€7.6m€0.85m
13 Feb 2022Premier LeagueBurnley - LiverpoolABurnley€1.1m€0.07m
10 Feb 2022Premier LeagueLiverpool - Leicester CityHLiverpool€2.5m€2.3m
6 Feb 2022FA CupLiverpool - Cardiff CityHLiverpool€2.5m€2.2m
23 Jan 2022Premier LeagueCrystal Palace - LiverpoolALondon€2.0m€0.14m
16 Jan 2022Premier LeagueLiverpool - BrentfordHLiverpool€2.5m€2.3m
9 Jan 2022FA CupLiverpool - Shrewsbury TownHLiverpool€2.5m€2.2m
2 Jan 2022Premier LeagueChelsea - LiverpoolALondon€3.2m€0.14m
28 Dec 2021Premier LeagueLeicester City - LiverpoolALeicester€1.7m€0.07m
19 Dec 2021Premier LeagueTottenham Hotspur - LiverpoolALondon€3.7m€0.14m
16 Dec 2021Premier LeagueLiverpool - Newcastle UnitedHLiverpool€2.5m€2.3m
11 Dec 2021Premier LeagueLiverpool - Aston VillaHLiverpool€2.5m€2.3m
7 Dec 2021Champions LeagueAC Milan - LiverpoolAMilano€9.4m€0.41m
4 Dec 2021Premier LeagueWolverhampton Wanderers - LiverpoolAWolverhampton€1.6m€0.07m
1 Dec 2021Premier LeagueEverton - LiverpoolALiverpool€1.9m€0.06m
27 Nov 2021Premier LeagueLiverpool - SouthamptonHLiverpool€2.5m€2.3m
24 Nov 2021Champions LeagueLiverpool - PortoHLiverpool€5.7m€5.1m
20 Nov 2021Premier LeagueLiverpool - ArsenalHLiverpool€2.5m€2.3m
7 Nov 2021Premier LeagueWest Ham United - LiverpoolALondon€4.9m€0.14m
3 Nov 2021Champions LeagueLiverpool - Atlético de MadridHLiverpool€5.7m€5.0m
30 Oct 2021Premier LeagueLiverpool - Brighton & Hove AlbionHLiverpool€2.5m€2.3m
24 Oct 2021Premier LeagueManchester United - LiverpoolATrafford / Greater Manchester€4.0m€0.08m
19 Oct 2021Champions LeagueAtlético de Madrid - LiverpoolAMadrid€9.5m€0.38m
16 Oct 2021Premier LeagueWatford - LiverpoolAWatford€1.1m€0.07m
3 Oct 2021Premier LeagueLiverpool - Manchester CityHLiverpool€2.5m€2.3m
28 Sep 2021Champions LeaguePorto - LiverpoolAPorto€2.9m€0.29m
25 Sep 2021Premier LeagueBrentford - LiverpoolALondon (Brentford)€1.4m€0.14m
18 Sep 2021Premier LeagueLiverpool - Crystal PalaceHLiverpool€2.5m€2.3m
15 Sep 2021Champions LeagueLiverpool - AC MilanHLiverpool€5.7m€5.0m
12 Sep 2021Premier LeagueLeeds United - LiverpoolALeeds€1.9m€0.07m
28 Aug 2021Premier LeagueLiverpool - ChelseaHLiverpool€2.5m€2.3m
21 Aug 2021Premier LeagueLiverpool - BurnleyHLiverpool€2.5m€2.3m
14 Aug 2021Premier LeagueNorwich City - LiverpoolANorwich€1.4m€0.07m

Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Liverpool in every fixture played · conservative floor estimate

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