World CupPeriod 2026
FIFA World Cup Round of 32
16 fixtures · 28 Jun – 3 Jul 2026
€571m
Real economy activation · whole round▼ 72% vs Group stage
FIFA World Cup Round of 32 (2026) activated an estimated €571m in the real economy across 16 fixtures, according to Reputation League. That is down 72% on Group stage. The top fixture was France vs Sweden in New York (€69.8m).
Fixtures by activation
Every fixture of World Cup Round of 32, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | France - SwedenNew York · 30 Jun 2026 | €69.8m |
| 2 | Mexico - EcuadorMexico City · 30 Jun 2026 | €44.0m |
| 3 | Germany - ParaguayBoston · 29 Jun 2026 | €42.1m |
| 4 | Argentina - Cape VerdeMiami · 3 Jul 2026 | €40.1m |
| 5 | Spain - AustriaLos Angeles · 2 Jul 2026 | €40.1m |
| 6 | South Africa - CanadaLos Angeles · 28 Jun 2026 | €39.4m |
| 7 | Belgium - SenegalSeattle · 1 Jul 2026 | €37.2m |
| 8 | United States - Bosnia and HerzegovinaSan Francisco Bay Area · 1 Jul 2026 | €36.0m |
| 9 | Colombia - GhanaKansas City · 3 Jul 2026 | €31.6m |
| 10 | Australia - EgyptDallas · 3 Jul 2026 | €28.9m |
| 11 | Ivory Coast - NorwayDallas · 30 Jun 2026 | €28.7m |
| 12 | Switzerland - AlgeriaVancouver · 2 Jul 2026 | €28.4m |
| 13 | Netherlands - MoroccoMonterrey · 29 Jun 2026 | €28.2m |
| 14 | England - DR CongoAtlanta · 1 Jul 2026 | €27.8m |
| 15 | Brazil - JapanHouston · 29 Jun 2026 | €26.7m |
| 16 | Portugal - CroatiaToronto · 2 Jul 2026 | €21.8m |
National team ranking · Round of 32
Economic activation attributed to each national team for its fixture in this round, home and away.
| # | National team | Attributed |
|---|---|---|
| 1 | FranceN vs Sweden | €36.9m |
| 2 | ArgentinaN vs Cape Verde | €24.0m |
| 3 | SwedenN vs France | €23.1m |
| 4 | GermanyN vs Paraguay | €22.2m |
| 5 | MexicoN vs Ecuador | €21.5m |
| 6 | SpainN vs Austria | €21.2m |
| 7 | United StatesN vs Bosnia and Herzegovina | €20.5m |
| 8 | CanadaN vs South Africa | €16.9m |
| 9 | South AfricaN vs Canada | €16.9m |
| 10 | EnglandN vs DR Congo | €16.6m |
| 11 | EcuadorN vs Mexico | €16.4m |
| 12 | BelgiumN vs Senegal | €16.0m |
| 13 | SenegalN vs Belgium | €16.0m |
| 14 | ColombiaN vs Ghana | €15.4m |
| 15 | EgyptN vs Australia | €14.1m |
| 16 | ParaguayN vs Germany | €13.9m |
| 17 | SwitzerlandN vs Algeria | €13.9m |
| 18 | NetherlandsN vs Morocco | €13.4m |
| 19 | AustriaN vs Spain | €13.3m |
| 20 | BrazilN vs Japan | €12.7m |
| 21 | Ivory CoastN vs Norway | €12.3m |
| 22 | NorwayN vs Ivory Coast | €12.3m |
| 23 | GhanaN vs Colombia | €11.7m |
| 24 | MoroccoN vs Netherlands | €10.9m |
| 25 | AustraliaN vs Egypt | €10.8m |
| 26 | AlgeriaN vs Switzerland | €10.6m |
| 27 | Cape VerdeN vs Argentina | €10.5m |
| 28 | Bosnia and HerzegovinaN vs United States | €10.5m |
| 29 | PortugalN vs Croatia | €10.4m |
| 30 | JapanN vs Brazil | €10.3m |
| 31 | CroatiaN vs Portugal | €8.4m |
| 32 | DR CongoN vs England | €7.3m |